A Multi Criteria Decision Analysis Approach to Measure the Effectiveness of Sports Sponsorship Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2016, Springer, Cham
IŞIK MİNE,ÖZAYDIN ÖZAY,BURNAZ HURİYE ŞEBNEM,TOPCU YUSUF İLKER
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Has Luxury Consumption Something to Do with Fear and Love? Enlightened Marketing in Challenging Times, Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2020, s. 83-95, Springer International Publishing
ÇEŞMECİ CANER,BURNAZ HURİYE ŞEBNEM
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The Impact of Company Facebook Page on Wom Communication of New Product Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2016, s. 234-243, Springer Cham
DEMİRAY MELEK,BURNAZ HURİYE ŞEBNEM
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Effects of Market Orientation on Cooperation between R D and Marketing
15th World Marketing Congress 2011, Reims/FRANSA, Vol. 1, 19 Temmuz 2011
KARAOSMANOĞLU ELİF
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The Role of Marketing Accountability at the Marketing and Research Development Departments Integration and the New Product Success
38. European Marketing Academy Konferansı, Nantes/FRANSA, Vol. 1, 26 Mayıs 2009
ACAR OĞUZ ALİ,KARAOSMANOĞLU ELİF,NİEJSSEN ED
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Best Conference Paper
Academy of Marketing SIG in Branding, 2007
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The role of marketing accountability at the marketing and research and development departments' integration and the new product success
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2009
OĞUZ ALİ ACAR
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Exploring the experiential marketing and virtual reality: Research on experiential marketing applications utilized by service sector in Turkey
Sosyal Bilimler Enstitüsü, Bahçeşehir Üniversitesi, 2016
UTBAN BARAN AKİFOĞLU
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A Marketing Approach to a Psychological Problem: Problematic Smartphone Use on Adolescents
INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, Vol. 17, No. 7, Ocak 2020, ISSN: 1660-4601
ERTEMEL ADNAN VEYSEL, ARI ELA
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A Marketing Approach to a Psychological Problem: Problematic Smartphone Use on Adolescents
INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, Vol. 17, No. 7, Nisan 2020, ISSN: 1660-4601
ERTEMEL ADNAN VEYSEL,ARİ ELA
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A gateway toward truly responsive customers: using the uplift modeling to increase the performance of a B2B marketing campaign
Journal of Marketing Analytics, Eylül 2023, ISSN: 2050-3318
SANİSOĞLU MELTEM, BURNAZ HURİYE ŞEBNEM, KAYA TOLGA
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The Influence of Influencer Marketing on Youtube Influencers
International Journal of Internet Marketing and Advertising, Vol. 15, No. 2, Nisan 2021, s. 201-219, ISSN: 1741-8100
AÇIKGÖZ FULYA, BURNAZ HURİYE ŞEBNEM
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A gateway toward truly responsive customers: using the uplift modeling to increase the performance of a B2B marketing campaign
Journal of Marketing Analytics, Eylül 2023, ISSN: 2050-3318
SANİSOĞLU MELTEM, BURNAZ HURİYE ŞEBNEM, KAYA TOLGA
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Marketing Practices of the Turkish Clothing Industry Firms Exporting to the European Union
Advances in International Marketing, Vol. 10, 2000, s. 163-190
SEZGIN S., URAY N., BURNAZ S.
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Advertising Value of Mobile Marketing Activities and Consumer Attitudes
Global Marketing Conference, Tokyo/JAPONYA, 9 Eylül 2010, s. 511-522
GÖZDE EREN,BURNAZ HURİYE ŞEBNEM,URAY NİMET
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The role of other customer effect in corporate marketing
European Journal of Marketing, Vol. 45, No. 9/10, Eylül 2011, s. 1416-1445, ISSN: 0309-0566
KARAOSMANOĞLU ELİF,ELMADAĞ BAŞ AYŞE BANU,ZHANG JİNGYUN KAY
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A Theoretical Discussion on Marketing Agility and Adaptive Marketing Capabilities in Regards to Firm Performance
Pazarlama Teorisi ve Uygulamaları, Vol. 7, No. 2, Aralık 2021, s. 129-147, ISSN: 21492638
CERİT MUSTAFA MURAT, KARAOSMANOĞLU ELİF
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Don’t Confuse Me! The Effect of Self-construal on the Relationship between Context Visual Complexity and Enjoyment
Academy of Marketing Science World Marketing Congress (AMS WMC), PORTO/PORTEKİZ, 27 Haziran 2018
ALTINİĞNE NEŞENUR,KARAOSMANOĞLU ELİF
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Even You Wrong Me, I May Still Like You: Consumer Dishonesty in Cases of Feeling Cheated
Academy of Marketing Science World Marketing Congress (AMS WMC), PORTO/PORTEKİZ, 27 Temmuz 2018
IŞIKSAL DİDEM GAMZE,KARAOSMANOĞLU ELİF
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Don’t Confuse Me! The Effect of Self-construal on the Relationship between Context Visual Complexity and Enjoyment
Academy of Marketing Science World Marketing Congress (AMS WMC), Haziran 2018, s. 1-10
ALTİNİGNE N., KARAOSMANOGLU E.
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