A note on the effect of brand image on sales
Journal of Product & Brand Management, Temmuz 2003, ISSN: 1061-0421
ATAMAN MEHMET BERK, ÜLENGİN KEMAL BURÇ
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"Chapter 6: Corporate Brand Communication in Higher Education”, Strategic Brand Management in Higher Education,
Aralık 2019, Routledge Taylor and Francis
ELİF KARAOSMANOGLU, GULBERK GULTEKİN SALMAN
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The role of authentic brand activism in brand management: A content analysis of sustainability reports
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2021
VESİLE SUKAS
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Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?
Journal of Brand Management, Vol. 27, No. 6, Kasım 2020, s. 629-644, ISSN: 1350-231X
IŞIKSAL DİDEM GAMZE, KARAOSMANOĞLU ELİF
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Consumer-Brand Relationships under the Effect of Consumer Dishonest Behavior
Journal of Management, Marketing and Logistics, Vol. 5, No. 2, Haziran 2018, s. 113-123, ISSN: 2148-6670
IŞIKSAL DİDEM GAMZE,KARAOSMANOĞLU ELİF
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Corporate brand transgression and punishing the transgressor: moderation of religious orientation
Journal of Product and Brand Management, Vol. 27, No. 2, Mart 2018, s. 221-234, ISSN: 1061-0421
KARAOSMANOĞLU ELİF,IŞIKSAL DİDEM GAMZE,ALTINİĞNE NEŞENUR
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Corporate Communications Identity and Image A Research Agenda
Journal of Brand Management, Vol. 14, No. 1/2, 2006, s. 196-206, ISSN: 1350-231X
KARAOSMANOĞLU ELİF,MELEWAR T C
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BRAND LOVE AND CUSTOMER ENGAGEMENT’xxS ROLE OVER BRAND LOYALTY
Journal of Management, Marketing and Logistics, Vol. 4, No. 4, Ekim 2017, s. 359-365, ISSN: 2146-7943
PANDIR BERKER,YAŞİN BAHAR
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Consumer Evaluations on Brand Extensions B2B Brands Extended into B2C Markets
Journal of Product and Brand Management, Vol. 20, No. 4, 2011, s. 256-267, ISSN: 1061-0421
BURNAZ HURİYE ŞEBNEM,BİLGİN PINAR
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Consumer Evaluations on Brand Extensions: B2B Brands Extended Into B2C Markets
Journal of Product & Brand Management, Vol. 20, No. 4, 2011, s. 256-267
BURNAZ S., BILGIN P.
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Stoic grounds for cbbe management (Customer Based Brand Equity): perceived virtues of the brand and its impact on CBBE in case of negative publicity
Lisansüstü Programlar Enstitüsü, İstanbul Bilgi Üniversitesi, 2020
ŞAFAK IRKLI
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