A Cross Cultural Analysis of Marketing Ethics The Case of Turkish Thai and American Businesspeople
Journal of Business Ethics, Vol. 90, No. 3, 2009, s. 371-382
BURNAZ HURİYE ŞEBNEM,M G SERAP ATAKAN,TOPCU YUSUF İLKER,ANUSORN SİNGHAPAKDİ
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To Switch or Not? Analyzing The Question for Consumers in Turkish Mobile Telecommunications Marketing at the Confluence between Entertainment and Analytics
2017, s. 969-982, Springer International AG
ULUBASOGLU GONCA,SENEL MELTEM,BURNAZ HURİYE ŞEBNEM
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Case study 4: Diageo in Turkey: The lion’xxs milk versus global spirits Strategic Marketing Cases in Emerging Markets
Cham/İSVİÇRE, 2017, s. 47-60, Springer International Publishing
TUNÇALP DENİZ,ÖZTÜRKCAN ÖZDİNÇ DİDEM SELCEN
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A Field Study on Sensory Cues and Customer Revisit Intention
Journal of Management, Marketing and Logistics, Vol. 9, No. 3, Eylül 2022, s. 105-114, ISSN: 2148-6670
KORKMAZ TUNA, HARİTAOĞLU GİZEM, BURNAZ HURİYE ŞEBNEM
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A Cultural Content Analysis of Multinational Companies Websites
Qualitative Marketing Research: An International Journal, Vol. 14, No. 3, 2011, s. 274-288, ISSN: 1352-2752
NACAR RAMAZAN,BURNAZ HURİYE ŞEBNEM
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A Multi Criteria Decision Analysis Approach to Measure the Effectiveness of Sports Sponsorship Looking Forward Looking Back Drawing on the Past to Shape the Future of Marketing
2016, s. 564-573, Springer
IŞIK MİNE,ÖZAYDIN ÖZAY,BURNAZ HURİYE ŞEBNEM,TOPCU YUSUF İLKER
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Implications of Blockchain Technology on Marketing
Journal of International Trade, Logistics and Law, Vol. 4, No. 2, Aralık 2018, s. 35-45, ISSN: 2149-9748
ERTEMEL ADNAN VEYSEL
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Brand Social Responsibility and Activism in the Turkish Context
The 1st Research Innovations in Sustainable Marketing: A Global Virtual Symposium, Hawaii/AMERİKA BİRLEŞİK DEVLETLERİ, Vol. 1, No. 1, 14 Mart 2023, s. 68-69
IŞIKSAL DİDEM GAMZE, ÖZTURAN ŞABAHAT PEREN, KARAOSMANOĞLU ELİF
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ANALYZING STORYTELLING ELEMENTS THROUGH ONLINE DATABASE PLATFORMS IMDb CASE
5th International Scientific Research Congress (IBAD-2020), Istanbul/TÜRKİYE, 1 Eylül 2020, s. 95-105
HASSAN MİRAL, ERTEMEL ADNAN VEYSEL
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Marketing electricity: Ameli elektrik magazine (1925-1934) and the introduction of electricity as a mass consumption item in the interwar period
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2022
FULYA LALE DALFES
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Marketing electricity: Ameli elektrik magazine (1925-1934) and the introduction of electricity as a mass consumption item in the interwar period
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2022
FULYA LALE DALFES
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Text Mining Applications to Brands’ Social Media Messages
Pre-, During and Post-Pandemic
European Marketing Academy 15th Regional Conference, Lizbon/PORTEKİZ, 25 Eylül 2024, s. 1-10, ISSN: 2709-1589
CERİT MUSTAFA MURAT,KARAOSMANOĞLU ELİF
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DIGITAL HUMOR AND CULTURAL ENGAGEMENT:
THE USE OF MUSIC MEMES IN TURKEY'S MUSIC MARKETING -
PAST, PRESENT, AND EMERGING POSSIBILITIES
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2025
ALP TİMUÇİN BULUT
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