ARAMA SONUÇLARI

Toplam 10 adet sonuçtan 10 tanesi görüntülenmektedir.

Tümünü Görüntüle

"Chapter 6: Corporate Brand Communication in Higher Education”, Strategic Brand Management in Higher Education,

Aralık 2019, Routledge Taylor and Francis

ELİF KARAOSMANOGLU, GULBERK GULTEKİN SALMAN

The role of authentic brand activism in brand management: A content analysis of sustainability reports

Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2021

VESİLE SUKAS

Elif Karaosmanoğlu Tez Yüksek Lisans Tamamlandı

Consumer Evaluations on Brand Extensions: B2B Brands Extended Into B2C Markets

Journal of Product & Brand Management, Vol. 20, No. 4, 2011, s. 256-267

BURNAZ S., BILGIN P.

Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?

Journal of Brand Management, Vol. 27, No. 6, Kasım 2020, s. 629-644, ISSN: 1350-231X

IŞIKSAL DİDEM GAMZE, KARAOSMANOĞLU ELİF

Consumer-Brand Relationships under the Effect of Consumer Dishonest Behavior

Journal of Management, Marketing and Logistics, Vol. 5, No. 2, Haziran 2018, s. 113-123, ISSN: 2148-6670

IŞIKSAL DİDEM GAMZE,KARAOSMANOĞLU ELİF

Corporate brand transgression and punishing the transgressor: moderation of religious orientation

Journal of Product and Brand Management, Vol. 27, No. 2, Mart 2018, s. 221-234, ISSN: 1061-0421

KARAOSMANOĞLU ELİF,IŞIKSAL DİDEM GAMZE,ALTINİĞNE NEŞENUR

Corporate Communications Identity and Image A Research Agenda

Journal of Brand Management, Vol. 14, No. 1/2, 2006, s. 196-206, ISSN: 1350-231X

KARAOSMANOĞLU ELİF,MELEWAR T C

Consumer Evaluations on Brand Extensions B2B Brands Extended into B2C Markets

Journal of Product and Brand Management, Vol. 20, No. 4, 2011, s. 256-267, ISSN: 1061-0421

BURNAZ HURİYE ŞEBNEM,BİLGİN PINAR

BRAND LOVE AND CUSTOMER ENGAGEMENT’xxS ROLE OVER BRAND LOYALTY

Journal of Management, Marketing and Logistics, Vol. 4, No. 4, Ekim 2017, s. 359-365, ISSN: 2146-7943

PANDIR BERKER,YAŞİN BAHAR

Berker Pandır Özgün Makale

Stoic grounds for cbbe management (Customer Based Brand Equity): perceived virtues of the brand and its impact on CBBE in case of negative publicity

Lisansüstü Programlar Enstitüsü, İstanbul Bilgi Üniversitesi, 2020

ŞAFAK IRKLI

Elif Karaosmanoğlu Tez Yüksek Lisans Tamamlandı