Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, Vol. 237, No. 1, Ağustos 2014, s. 278-288, ISSN: 0377-2217
EKİNCİ YELİZ, ÜLENGİN FUSUN, URAY NİMET, ÜLENGİN KEMAL BURÇ