The “It Happened to Me Too” Effect on Transgressor Brand-Consumer Relationships
3rd International Colloquium on Corporate Branding, Identity, Image and Reputation, Londra/İNGİLTERE, 7 Eylül 2017, s. 95-97
IŞIKSAL DİDEM GAMZE,KARAOSMANOĞLU ELİF,ATAŞ UNVAN