Mobile advertising attractiveness and its determinants
Sosyal Bilimler Enstitüsü, Bahçeşehir Üniversitesi, 2013
DİLARA MATARACİ
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Advertising and forecasting investments of a newsvendor
4OR-A QUARTERLY JOURNAL OF OPERATIONS RESEARCH, Vol. 17, No. 1, Mart 2019, s. 45-73, ISSN: 1619-4500
GÜLER MEHMET GÜRAY
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A note on The effect of optimal advertising on the distribution free newsboy problem
INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS, Vol. 148, No. 1, Şubat 2014, s. 90-92, ISSN: 0925-5273
GÜLER MEHMET GÜRAY
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The influence of advertising medium on consumer in apparel retailing industry
AUTEX 2018, 20 Haziran 2018
OKUR NAZAN,SARIÇAM CANAN,KUZU MEHMET NİYAZİ,GÖKÇE MUHİTTİN
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The influence of advertising medium on consumer in apparel retailing industry
AUTEX 2018, 20 Haziran 2018
OKUR NAZAN,SARIÇAM CANAN,KUZU MEHMET NİYAZİ,GÖKÇE MUHİTTİN
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Modelling the effects of brand image components on advertising awareness using a neuro-fuzzy system
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2016
ALI FAHMI
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The impact of social media advertising on consumer buying behavior: Applied on fashion retail industry
Sosyal Bilimler Enstitüsü, Bahçeşehir Üniversitesi, 2015
AHMAD AMMOURA
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The impact of social media advertising on consumer buying behavior (Applied on automotive industry in Erbil)
Sosyal Bilimler Enstitüsü, Bahçeşehir Üniversitesi, 2021
IEAD TARIK MAHMOOD AL-GHAMAZI
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Fuzzy clustering based ensemble learning approach: Applications in digital advertising
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2021
AHMET TEZCAN TEKİN
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Fuzzy clustering based ensemble learning approach: Applications in digital advertising
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2021
AHMET TEZCAN TEKİN
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Modelling the effects of brand image components on advertising awareness using a neuro-fuzzy system
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2016
ALI FAHMI
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How does customer-based brand equity change as the result of an exposure to online and offline advertising?
Sosyal Bilimler Enstitüsü, Bahçeşehir Üniversitesi, 2011
ÇİĞDEM YÜKSEL
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Advertising value of mobile marketing activities and consumer attitudes
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2008
GÖZDE EREN
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A Decision Analysis On Cooperative Advertising
The 25th European Conference on Operational Research (EURO), Vilnius/LİTVANYA, 8 Temmuz 2012, s. 49
BURNAZ HURİYE ŞEBNEM,ESİN EKMEKÇİ,TOPCU YUSUF İLKER
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Decision of Advertising Media Selection by Using ANP in the FMCG Industry
The 27th European Conference on Operational Research (EURO), Glasgow/İNGİLTERE, 12 Temmuz 2015
CANAN YEŞİLYURT,TOPCU YUSUF İLKER,BURNAZ HURİYE ŞEBNEM
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Information Content in TV Advertising A Comparative Analysis of German and Turkish TV Commercials
The 10th Biennial World Marketing Congress, Cardiff/İNGİLTERE, 27 Haziran 2001
URAY NİMET,BURNAZ HURİYE ŞEBNEM
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Landing page component classification with convolutional neural networks for online advertising
2018 26th Signal Processing and Communications Applications Conference (SIU), 2 Mayıs 2018
AYHAN GÜLŞAH,ŞENEL ÇAĞLA,URAN ZEYNEP EDA,TÖREYİN BEHÇET UĞUR
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The Role of Social Media Advertising in Consumer Buying Behavior
International Journal of Commerce and Finance, Vol. 1, No. 2, Eylül 2016, s. 81-90
ERTEMEL ADNAN VEYSEL,AMMOURA AHMAD
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An analysis on the marketing budget of a newsvendor
OPERATIONAL RESEARCH, Vol. 22, No. 3, Ocak 2022, s. 2587-2603, ISSN: 1109-2858
GÜLER MEHMET GÜRAY
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The Influence of Influencer Marketing on Youtube Influencers
International Journal of Internet Marketing and Advertising, Vol. 15, No. 2, Nisan 2021, s. 201-219, ISSN: 1741-8100
AÇIKGÖZ FULYA, BURNAZ HURİYE ŞEBNEM
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