Advertising value of mobile marketing activities and consumer attitudes
FEN BİLİMLERİ ENSTİTÜSÜ, İSTANBUL TEKNİK ÜNİVERSİTESİ, 2008
GÖZDE EREN
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Global market segmentation for a new product category based on consumer values and adoption
FEN BİLİMLERİ ENSTİTÜSÜ, İSTANBUL TEKNİK ÜNİVERSİTESİ, 2009
ŞEHNAZ ATAK
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Exploring influential factors in consumer adoption of short-term car rental services
LİSANSÜSTÜ EĞİTİM ENSTİTÜSÜ, İSTANBUL TEKNİK ÜNİVERSİTESİ, 2025
ŞENSU HELİN KAÇAR
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Demand Forecasting and Planning using Artificial Neural Network (ANN) for Fast Moving Consumer Goods Industry
Institute of Science and Technology, King Saud University, 2023
ABDULRAHMAN BORMA
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A FUZZY COGNITIVE MAPPING APPROACH FOR EVALUATION OF PROJECTS CONSIDERING SUSTAINABILITY IN CONSUMER ELECTRONIC SECTOR
LİSANSÜSTÜ EĞİTİM ENSTİTÜSÜ, İSTANBUL TEKNİK ÜNİVERSİTESİ, 2022
İLKAN REYHANOĞLU
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The impact of social media advertising on consumer buying behavior: Applied on fashion retail industry
SOSYAL BİLİMLER ENSTİTÜSÜ, BAHÇEŞEHİR ÜNİVERSİTESİ, 2015
AHMAD AMMOURA
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Effects of zero moment of truth on consumer behavior for FMCG
SOSYAL BİLİMLER ENSTİTÜSÜ, BAHÇEŞEHİR ÜNİVERSİTESİ, 2017
GİZEM KÖKSAL
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The impact of zero moment of truth (ZMOT) on consumer buying decision: An exploratory research in Turkey
SOSYAL BİLİMLER ENSTİTÜSÜ, BAHÇEŞEHİR ÜNİVERSİTESİ, 2017
PEYVENT PEYK
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The impact of fashion blogs on consumer buying behavior
SOSYAL BİLİMLER ENSTİTÜSÜ, BAHÇEŞEHİR ÜNİVERSİTESİ, 2017
NOUSSAİBA HASSİNİ
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Fan or consumer: transformative effect of FC Barcelona's social media accounts over users
SOSYAL BİLİMLER ENSTİTÜSÜ, BAHÇEŞEHİR ÜNİVERSİTESİ, 2018
SİNEM ŞAVKIN
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The impact of Zero Moment of Truth (ZMOT) on consumer buying decision: Research on smartphone in Turkey
SOSYAL BİLİMLER ENSTİTÜSÜ, BAHÇEŞEHİR ÜNİVERSİTESİ, 2020
FURKAN BİÇER
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The impact of social media advertising on consumer buying behavior (Applied on automotive industry in Erbil)
SOSYAL BİLİMLER ENSTİTÜSÜ, BAHÇEŞEHİR ÜNİVERSİTESİ, 2021
IEAD TARIK MAHMOOD AL-GHAMAZI
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Investigation of the relations between awareness, attitude and consumer behavior towards green packaging
LİSANSÜSTÜ EĞİTİM ENSTİTÜSÜ, BAHÇEŞEHİR ÜNİVERSİTESİ, 2022
ŞULE ÇEKEREK
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Effects of internal and external factors on green (environmental) consumer behavior
LİSANSÜSTÜ EĞİTİM ENSTİTÜSÜ, İSTANBUL TEKNİK ÜNİVERSİTESİ, 2023
EZGİ ÖZDEMİR
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The impact of aggregate ratings and individual reviews on consumer decision-making: A construal level theory perspective
LİSANSÜSTÜ EĞİTİM ENSTİTÜSÜ, İSTANBUL TEKNİK ÜNİVERSİTESİ, 2023
CANER ÇEŞMECİ
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Investigation of the dyeability of post-consumer recycled acrylonitrile-butadiene-styrene (PCR-ABS) by using antistatic agent and plasma treatment
LİSANSÜSTÜ EĞİTİM ENSTİTÜSÜ, İSTANBUL TEKNİK ÜNİVERSİTESİ, 2023
AHMET BERKAY EZGÜ
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The effects of different information sources on consumer decisions: A comparative study on company and youtuber generated contents
SOSYAL BİLİMLER ENSTİTÜSÜ, İSTANBUL TEKNİK ÜNİVERSİTESİ, 2018
ECEM BİLGE ÇOLAK
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The Impact of Knowledge on The Purchasing Decision of Environmentally Friendly Apparel
41st International Symposium on Novelties in Textiles, Ljubljana/SLOVENYA, 27 Mayıs 2010, s. 136-142
SARIÇAM CANAN,OKUR NAZAN
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A FRAMEWORK FOR DATA MINING IN TELEMATICS DATA TO REDUCE ENERGY CONSUMPTION AND TO UNDERSTAND CONSUMER BEHAVIOUR
FOURTH INTERNATIONAL CONFERENCE ON ADVANCES INMECHANICAL ENGINEERING: ICAME 2018, 19 Aralık 2018
IŞIK YUSUF,CEBECİ UFUK,CEBECİ FULYA NUR
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Determination of consumer awareness about sustainable fashion
IOP Conference Series: Materials Science and Engineering, Vol. 254, Ekim 2017, s. 172024, ISSN: 1757-8981
SARIÇAM CANAN,OKUR NAZAN,DOGAN B L,SONMEZCAN GÖZDE,SİLAN AYBIKE
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