The impact of fashion blogs on consumer buying behavior
Sosyal Bilimler Enstitüsü, Bahçeşehir Üniversitesi, 2017
NOUSSAİBA HASSİNİ
|
Effects of zero moment of truth on consumer behavior for FMCG
Sosyal Bilimler Enstitüsü, Bahçeşehir Üniversitesi, 2017
GİZEM KÖKSAL
|
The impact of Zero Moment of Truth (ZMOT) on consumer buying decision: Research on smartphone in Turkey
Sosyal Bilimler Enstitüsü, Bahçeşehir Üniversitesi, 2020
FURKAN BİÇER
|
Fan or consumer: transformative effect of FC Barcelona's social media accounts over users
Sosyal Bilimler Enstitüsü, Bahçeşehir Üniversitesi, 2018
SİNEM ŞAVKIN
|
The relation between environmental consciousness and evaluation of post-consumer recycled plastic products
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2021
CANSU GAYTANCIOĞLU
|
The effects of different information sources on consumer decisions: A comparative study on company and youtuber generated contents
Sosyal Bilimler Enstitüsü, İstanbul Teknik Üniversitesi, 2018
ECEM BİLGE ÇOLAK
|
Global market segmentation for a new product category based on consumer values and adoption
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2009
ŞEHNAZ ATAK
|
The impact of aggregate ratings and individual reviews on consumer decision-making: A construal level theory perspective
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2023
CANER ÇEŞMECİ
|
Effects of internal and external factors on green (environmental) consumer behavior
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2023
EZGİ ÖZDEMİR
|
The factors affecting consumer intention to use subscription-based online services
Sosyal Bilimler Enstitüsü, İstanbul Teknik Üniversitesi, 2020
YUSUF OKTAY
|
An analysis of consumer evaluations of brand extensions: The case of B2B brands extended into B2C markets
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2009
PINAR BİLGİN
|
Advertising value of mobile marketing activities and consumer attitudes
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2008
GÖZDE EREN
|
The antecedents of perceived authenticity in CSR and its impact on consumer willingness to support
Sosyal Bilimler Enstitüsü, İstanbul Teknik Üniversitesi, 2020
GÖZDE NUR KAZAZOĞLU ŞAHİN
|
Online Consumer Reviews: How Are They Credible?
26. Pazarlama Kongresi, Kırşehir/TÜRKİYE, 23 Haziran 2022
DURKAYA KURTCAN BETÜL, DEMİRAY MELEK, BURNAZ HURİYE ŞEBNEM
|
Exploring the literal effect of country of origin for a new brand a conjoint analysis approach
Journal of International Consumer Marketing, Vol. 28, No. 2, Şubat 2016, s. 106-120, ISSN: 0896-1530
COŞKUN MERVE,BURNAZ HURİYE ŞEBNEM
|
Consumer Evaluations on Brand Extensions B2B Brands Extended into B2C Markets
Journal of Product and Brand Management, Vol. 20, No. 4, 2011, s. 256-267, ISSN: 1061-0421
BURNAZ HURİYE ŞEBNEM,BİLGİN PINAR
|
Consumer Evaluations on Brand Extensions: B2B Brands Extended Into B2C Markets
Journal of Product & Brand Management, Vol. 20, No. 4, 2011, s. 256-267
BURNAZ S., BILGIN P.
|
Advertising Value of Mobile Marketing Activities and Consumer Attitudes
Global Marketing Conference, Tokyo/JAPONYA, 9 Eylül 2010, s. 511-522
GÖZDE EREN,BURNAZ HURİYE ŞEBNEM,URAY NİMET
|
Selective separation of virgin and post consumer polymers PET and PVC by flotation method
Waste Management, Vol. 29, No. 6, Haziran 2009, s. 1807-1813, ISSN: 0956053X
BURAT FIRAT,GÜNEY ALİ,KANGAL MURAT OLGAÇ
|
Investigation of thermal treatment on selective separation of post consumer plastics prior to froth flotation
Waste Management, Vol. 33, No. 9, Eylül 2013, s. 1795-1799, ISSN: 0956053X
GÜNEY ALİ,POYRAZ İBRAHİM,KANGAL MURAT OLGAÇ,BURAT FIRAT
|