The influencing factors of content marketing on purchase intentions: An application in cosmetic industry
Lisansüstü Eğitim Enstitüsü, Bahçeşehir Üniversitesi, 2023
LUNA SAWAF
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Marketing campaign management using machine learning techniques: An uplift modeling approach
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2024
MELTEM SANİSOĞLU
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The short-term and long-term impact of marketing related factors on business performance
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2018
ÇAĞLA BURÇİN AKDOĞAN
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An emerging concept: Digital strategies and I-marketing
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2010
HASAN İBRAHİM TOKSOY
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Advertising value of mobile marketing activities and consumer attitudes
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2008
GÖZDE EREN
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The effect of viral marketing on Y generation's purchasing behavior
Sosyal Bilimler Enstitüsü, Bahçeşehir Üniversitesi, 2013
EDA İSKEÇELİ
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Using micro location-based technologies in mobile marketing: Integration of SMS with mass, segmented and location-based customer data
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2015
GÜLŞAH ÇINAR
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Marketing ways of craft objects in Turkey: Observing small-scale batch designers and entrepreneurs in jewelry market
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2018
ELDA PASE ÜRETMEN
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Seven dimensions of corporate identity
European Journal of Marketing, Vol. 40, No. 7/8, Temmuz 2006, s. 846-869, ISSN: 0309-0566
MELEWAR T C,KARAOSMANOĞLU ELİF
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The Impact Of Framing On Donation Behavior: A Research Agenda
Journal of Management Marketing and Logistics, Vol. 7, No. 2, Mayıs 2020, s. 91-101, ISSN: 2148-6670
DEMİREL SİBEL, BURNAZ ŞEBNEM, KARAOSMANOĞLU ELİF
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Consumer-Brand Relationships under the Effect of Consumer Dishonest Behavior
Journal of Management, Marketing and Logistics, Vol. 5, No. 2, Haziran 2018, s. 113-123, ISSN: 2148-6670
IŞIKSAL DİDEM GAMZE,KARAOSMANOĞLU ELİF
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The Development and Transfer of Scholarly Marketing Thought in Turkey A Scientometric Analysis of Master and PhD Theses 1980 2008 in An Emerging Country
8. Uluslararası Bilgi Yönetimi ve Ekonomisi Kongresi, İstanbul/TÜRKİYE, 28 Ekim 2010, s. 413-428
WÜHRER GERHARD,BİLGİN ZEYNEP,KARAOSMANOĞLU ELİF
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A Typology of Mobile Consumers Drawing on an Analysis of Mobile Services Consumption
EMAC - the 48th Annual Conference for the European Marketing Academy, Hamburg/ALMANYA, 28 Mayıs 2019
KOÇYİĞİT ZEKERİYA EREN,GÜLTEKİN SALMAN GÜLBERK,KARAOSMANOĞLU ELİF
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Intrapersonal Fators Affecting Corporate Image Formation and The Role of Perceived Integration among Corporate Communication Efforts A Consumer level Model
38. European Marketing Academy Konferansı, Nantes/FRANSA, Vol. 1, 26 Mayıs 2009
KARAOSMANOĞLU ELİF,MELEWAR T C
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Location-based Mobile Content Consumption: Informational vs. Transformational Content in the Form of In-App Push Notifications
48. European Marketing Academy Conference, HAMBURG/ALMANYA, 28 Mayıs 2019
KARAOSMANOĞLU ELİF,ASSIOURAS IOANNIS
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A Grounded Theory of Customer Experience
52. Academy of Marketing Conference, LONDRA/İNGİLTERE, 2 Temmuz 2019
KARAOSMANOĞLU ELİF,DEMİR ÖZGE
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Competitive Aggresiveness and Small Firm Performance An Exploratory Study in Greek IT Sector
AUMEC International4Conference on Marketing and Entrepreneurship 2009,, Antalya/TÜRKİYE, Vol. 1, 6 Nisan 2009, s. 625-638
MOURİOTİ OLGA,KARAOSMANOĞLU ELİF
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Examining Information Search and Internet Usage as Determinants of Social Media Engagement
50. Society for Marketing Advances Konferansı, Orlando/AMERİKA BİRLEŞİK DEVLETLERİ, Vol. 1, 13 Ekim 2012, s. 139-142
KARAOSMANOĞLU ELİF
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THE IMPACT OF CORPORATE BRAND TRANSGRESSION ON PUNISHING CORPORATE TRANSGRESSOR MODERATING ROLE OF RELIGIOUS ORIENTATION
18th World Marketing Congress, Bari/İTALYA, 14 Temmuz 2015
KARAOSMANOĞLU ELİF,IŞIKSAL DİDEM GAMZE
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A Contingency Framework for The Durational Component of the Service Experience An Exploratory Study
12. Biannual World Marketing Kongresi, Vol. 1
KARAOSMANOĞLU ELİF
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