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Marketing campaign management using machine learning techniques: An uplift modeling approach
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2024
MELTEM SANİSOĞLU
Huriye Şebnem Burnaz Tez Doktora Tamamlandı
Customer loyalty via digital marketing methodologies: A case study of gamification in a language learning application
Lisansüstü Eğitim Enstitüsü, Bahçeşehir Üniversitesi, 2022
OZAN KAYA
Adnan Veysel Ertemel Tez Yüksek Lisans Tamamlandı
Marketing ways of craft objects in Turkey: Observing small-scale batch designers and entrepreneurs in jewelry market
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2018
ELDA PASE ÜRETMEN
Gülname Turan Tez Yüksek Lisans Tamamlandı
An emerging concept: Digital strategies and I-marketing
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2010
HASAN İBRAHİM TOKSOY
Huriye Şebnem Burnaz Tez Yüksek Lisans Tamamlandı
The effects of online marketing communications and sales promotion types on online television sales
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2022
EMRE ÖZBODUR
Elif Karaosmanoğlu Tez Yüksek Lisans Tamamlandı
The influencing factors of content marketing on purchase intentions: An application in cosmetic industry
Lisansüstü Eğitim Enstitüsü, Bahçeşehir Üniversitesi, 2023
LUNA SAWAF
Adnan Veysel Ertemel Tez Yüksek Lisans Tamamlandı
The role of social media on event marketing
Sosyal Bilimler Enstitüsü, Bahçeşehir Üniversitesi, 2015
SAMMY HORO
Adnan Veysel Ertemel Tez Yüksek Lisans Tamamlandı
Assessment of conversion optimisation approach in digital marketing; And an application
Sosyal Bilimler Enstitüsü, Bahçeşehir Üniversitesi, 2018
CEMİL CAN ÇOKTUĞ
Adnan Veysel Ertemel Tez Yüksek Lisans Tamamlandı
The Analysis of Marketing Strategies against the Market Entry of Innovative Products
The 20th International Conference on Multiple Criteria Decision Making, Chengdu/Jiuzhaigou/ÇİN HALK CUMHURİYETİ, 21 Haziran 2009, s. 202-203
SERVET GÜLÜM,SEDA DEDEŞ,BURNAZ HURİYE ŞEBNEM,TOPCU YUSUF İLKER
Huriye Şebnem Burnaz Özet Bildiri
Case study 4: Diageo in Turkey: The lion’xxs milk versus global spirits Strategic Marketing Cases in Emerging Markets
Cham/İSVİÇRE, 2017, s. 47-60, Springer International Publishing
TUNÇALP DENİZ,ÖZTÜRKCAN ÖZDİNÇ DİDEM SELCEN
Deniz Tunçalp Bilimsel KitapKitap Bölümü
Modeling Marketing Strategies in Organic Food through Analytic Network Process
The 17th International Conference on Multiple Criteria Decision Making, Whistler/KANADA, 6 Ağustos 2004
TOPCU YUSUF İLKER,BURNAZ HURİYE ŞEBNEM,SÜHA URGAN
Huriye Şebnem Burnaz Özet Bildiri
A Contingency Framework for The Durational Component of the Service Experience An Exploratory Study
12. Biannual World Marketing Kongresi, Vol. 1
KARAOSMANOĞLU ELİF
Elif Karaosmanoğlu Tam metin bildiri
Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, Vol. 237, No. 1, Ağustos 2014, s. 278-288, ISSN: 0377-2217
EKİNCİ YELİZ, ÜLENGİN FUSUN, URAY NİMET, ÜLENGİN KEMAL BURÇ
OVERVIEW OF NEUTRON ACTIVATION ANALYSIS AT ITU TRIGA MARK II REACTOR Proficiency Testing by Interlaboratory Comparison Performed in 2010–2015 for Neutron Activation Analysis and Other AnalyticalTechniques
2017, International Atomic Energy Agency, Marketing and Sales Unit, Publishing Section
ERENTÜRK SEMA,HACIYAKUPOĞLU SEVİLAY,ESEN AYŞE NUR
Sevilay Hacıyakupoğlu Araştırma ( Tez Hariç) KitabıKitap Bölümü
Marketing Campaign Management Using Machine Learning Techniques: An Uplift Modeling Approach
INFUS 2022: Digital Acceleration and The New Normal, İzmir/TÜRKİYE, 19 Temmuz 2022
SANİSOĞLU MELTEM, KAYA TOLGA, BURNAZ HURİYE ŞEBNEM
Huriye Şebnem Burnaz Tam metin bildiri
Guilty or Not Guilty that Is the Question: Effect of Guilt Relieving Opportunity on Consumer-Brand Relationships
51. European Marketing Academy Conference, Budapeşte/MACARİSTAN, 24 Mayıs 2022
IŞIKSAL DİDEM GAMZE, KARAOSMANOĞLU ELİF
Elif Karaosmanoğlu Tam metin bildiri
A Multi Criteria Decision Analysis For Mobile Phone Purchasing
Global Marketing Conference, Tokyo/JAPONYA, 9 Eylül 2010, s. 2325-2336
BURNAZ HURİYE ŞEBNEM,TOPCU YUSUF İLKER
Huriye Şebnem Burnaz Tam metin bildiri
Information Content in TV Advertising A Comparative Analysis of German and Turkish TV Commercials
The 10th Biennial World Marketing Congress, Cardiff/İNGİLTERE, 27 Haziran 2001
URAY NİMET,BURNAZ HURİYE ŞEBNEM
Huriye Şebnem Burnaz Tam metin bildiri
The Impact of Framing on Donation Behavior: A Research Agenda
Journal of Management, Marketing and Logistics, Vol. 7, No. 2, 2020, s. 91-101, ISSN: 2148-6670
DEMİREL SİBEL,BURNAZ HURİYE ŞEBNEM,KARAOSMANOĞLU ELİF
Huriye Şebnem Burnaz Özgün Makale
Exploring the literal effect of country of origin for a new brand a conjoint analysis approach
Journal of International Consumer Marketing, Vol. 28, No. 2, Şubat 2016, s. 106-120, ISSN: 0896-1530
COŞKUN MERVE,BURNAZ HURİYE ŞEBNEM
Huriye Şebnem Burnaz Özgün Makale

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