Has Luxury Consumption Something to Do with Fear and Love?
The 22nd AMS World Marketing Congress, Edinburgh/İNGİLTERE, 9 Temmuz 2019
ÇEŞMECİ CANER,BURNAZ HURİYE ŞEBNEM
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The Impact of Store Disorderliness on Shopping Behavior in a Fashion Retail Context
American Marketing Association Summer Conference, 4 Ağustos 2017
COŞKUN MERVE,BURNAZ HURİYE ŞEBNEM
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A Market Share Prediction Model Based on Household Panel Data
INFORMS Marketing 2007 Conference, 26 Haziran 2007
KAYA TOLGA,ÜLENGİN KEMAL BURÇ
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A Literature Survey on the Usage of Fuzzy MCDM Methods for Digital Marketing Fuzzy Optimization and Multi Criteria Decision Making in Digital Marketing
2016, IGI Global
KARAŞAN ALİ,YAZICI IBRAHIM,KAHRAMAN CENGİZ
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Understanding the Intention to Use Netflix: An Extended Technology Acceptance Model Approach
nternational Review of Management and Marketing, 2019, ISSN: 2146-4405
İNCE OĞUZHAN,CEBECİ UFUK,TURKCAN HULYA
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Modular Design As A Capability for Creating Future Products Under Uncertainty A Focused Isue on the Marketing Process in Organizational Competence
2005, Elsevier
ASAN UMUT,POLAT SEÇKİN,SERDAR ASAN ŞEYDA
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iGaranti: Expanding the Frontiers of Mobile Banking Innovation Services Marketing Cases in Emerging Markets
Cham/İSVİÇRE, 2016, s. 89-106, SPRINGER
ÖZTÜRKCAN DİDEM SELCEN,TUNÇALP DENİZ
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Mobilizing Religious Sentiments By Music Politics Marketing Both The European
Religion and Politics: Conflict or Cooperation” University of Helsinki, Finlanda, 6 Mayıs 2007
SONGÜL KARAHASANOĞLU, İŞTAR ÖZAYDIN
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How Does Relationship Marketing Relate to Performance?
Global İşletme Araştırmaları Kongresi, 24 Mayıs 2018
SANİSOĞLU MELTEM, BURNAZ HURİYE ŞEBNEM
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Evolution du Marketing à L'ère de la Révolution Digitale: Disruption et Transformation du Domaine
CEDIMES 50th Anniversary Colloquium, 12 Ekim 2023, ISSN: 2110-6045
BURNAZ HURİYE ŞEBNEM
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Illusional Marketing: The Use of Storytelling, User Experience and Gamification in Business
Nebraska/AMERİKA BİRLEŞİK DEVLETLERİ, 2021, University of Nebraska, Lincoln
ERTEMEL ADNAN VEYSEL
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3D PRINTING AS A NEW DIMENSION TO MARKETING
34th SISECAM INTERNATIONAL GLASS SYMPOSIUM, 20 Kasım 2019
ERTEMEL ADNAN VEYSEL
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The Impact of Company Facebook Page on WOM Communication Of New Product
The 16th World Marketing Congress, Melbourne/AVUSTRALYA, 17 Temmuz 2013
DEMİRAY MELEK,BURNAZ HURİYE ŞEBNEM
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The role of social media on event marketing
Sosyal Bilimler Enstitüsü, Bahçeşehir Üniversitesi, 2015
SAMMY HORO
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Examinating the effects of green marketing on the purchasing behaviours of consumers in socio-demographic aspects
Sosyal Bilimler Enstitüsü, Bahçeşehir Üniversitesi, 2016
ANIL TÜRKOĞLU
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Assessment of conversion optimisation approach in digital marketing; And an application
Sosyal Bilimler Enstitüsü, Bahçeşehir Üniversitesi, 2018
CEMİL CAN ÇOKTUĞ
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Customer loyalty via digital marketing methodologies: A case study of gamification in a language learning application
Lisansüstü Eğitim Enstitüsü, Bahçeşehir Üniversitesi, 2022
OZAN KAYA
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The effects of online marketing communications and sales promotion types on online television sales
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2022
EMRE ÖZBODUR
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The influencing factors of content marketing on purchase intentions: An application in cosmetic industry
Lisansüstü Eğitim Enstitüsü, Bahçeşehir Üniversitesi, 2023
LUNA SAWAF
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Marketing campaign management using machine learning techniques: An uplift modeling approach
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2024
MELTEM SANİSOĞLU
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