Marketing campaign management using machine learning techniques: An uplift modeling approach
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2024
MELTEM SANİSOĞLU
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The influencing factors of content marketing on purchase intentions: An application in cosmetic industry
Lisansüstü Eğitim Enstitüsü, Bahçeşehir Üniversitesi, 2023
LUNA SAWAF
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The short-term and long-term impact of marketing related factors on business performance
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2018
ÇAĞLA BURÇİN AKDOĞAN
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An emerging concept: Digital strategies and I-marketing
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2010
HASAN İBRAHİM TOKSOY
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Advertising value of mobile marketing activities and consumer attitudes
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2008
GÖZDE EREN
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Using micro location-based technologies in mobile marketing: Integration of SMS with mass, segmented and location-based customer data
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2015
GÜLŞAH ÇINAR
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The effect of viral marketing on Y generation's purchasing behavior
Sosyal Bilimler Enstitüsü, Bahçeşehir Üniversitesi, 2013
EDA İSKEÇELİ
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Marketing ways of craft objects in Turkey: Observing small-scale batch designers and entrepreneurs in jewelry market
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2018
ELDA PASE ÜRETMEN
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A Multi Criteria Decision Analysis For Mobile Phone Purchasing
Global Marketing Conference, Tokyo/JAPONYA, 9 Eylül 2010, s. 2325-2336
BURNAZ HURİYE ŞEBNEM,TOPCU YUSUF İLKER
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The Effects of Service Quality Perceived Value and Price Fairness on Customer Satisfaction and Loyalty in the Hotel Industry
3rd ınternational Conference on Marketing, Business and Management, 9 Ekim 2016
ALTIN GÜMÜŞSOY ÇİĞDEM,KÖSEOĞLU BERKEHAN
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Positioning of crowdfunding platforms: Turkey as an emerging market case
Journal of Management Marketing and Logistics, Vol. 6, No. 2, Ocak 2019, s. 84-94, ISSN: 2146-7943
DEMİRAY MELEK,BURNAZ HURİYE ŞEBNEM
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The Impact of Framing on Donation Behavior: A Research Agenda
Journal of Management, Marketing and Logistics, Vol. 7, No. 2, 2020, s. 91-101, ISSN: 2148-6670
DEMİREL SİBEL,BURNAZ HURİYE ŞEBNEM,KARAOSMANOĞLU ELİF
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Customer Experience Quality Dimensions in Health Care: Perspectives of Industry Experts
Journal of Management, Marketing and Logistics, Vol. 6, No. 2, Nisan 2019, s. 62-72, ISSN: 2148-6670
ÖZÇELİK AYŞE BENGİ,BURNAZ HURİYE ŞEBNEM
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A Qualitative Research On Perceived Authenticity of Corporate Social Responsibility
Journal of Management, Marketing and Logistics, Vol. 6, No. 4, Aralık 2019, s. 225-238, ISSN: 2148-6670
SAHİN KAZAZOGLU GOZDE NUR,BURNAZ HURİYE ŞEBNEM
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An Analysis of Voters’ Perception of Visual Advertisements with Respect to Neuro-Marketing Approach
Journal of Business, Economics and Finance, Vol. 7, No. 3, Haziran 2018, s. 237-258, ISSN: 2146-7943
ALBURAİ AHMED,GİRİSKEN YENER,BURNAZ HURİYE ŞEBNEM
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Exploring the literal effect of country of origin for a new brand a conjoint analysis approach
Journal of International Consumer Marketing, Vol. 28, No. 2, Şubat 2016, s. 106-120, ISSN: 0896-1530
COŞKUN MERVE,BURNAZ HURİYE ŞEBNEM
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A Cross Cultural Analysis of Marketing Ethics The Case of Turkish Thai and American Businesspeople
Journal of Business Ethics, Vol. 90, No. 3, 2009, s. 371-382
BURNAZ HURİYE ŞEBNEM,M G SERAP ATAKAN,TOPCU YUSUF İLKER,ANUSORN SİNGHAPAKDİ
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A Cultural Content Analysis of Multinational Companies Websites
Qualitative Marketing Research: An International Journal, Vol. 14, No. 3, 2011, s. 274-288, ISSN: 1352-2752
NACAR RAMAZAN,BURNAZ HURİYE ŞEBNEM
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An Exploratory Cross Cultural Analysis of Marketing Ethics The Case of Turkish Thai and American Businesspeople
Journal of Business Ethics, Vol. 90, No. S3, Aralık 2009, s. 371-382, ISSN: 0167-4544
BURNAZ HURİYE ŞEBNEM,ATAKAN MUKADDES GÜL SERAP,TOPCU YUSUF İLKER,SINGHAPAKDI ANUSORN
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A method proposed to determine cruise port identity
International Review of Management and Marketing, Vol. 8, No. 5, Eylül 2018, s. 70-78, ISSN: 2146-4405
BAYAZIT ŞEYMA,KIRVAL LEVENT
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