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Brand Social Responsibility and Activism in the Turkish Context
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Seven dimensions of corporate identity
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The Impact Of Framing On Donation Behavior: A Research Agenda
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A novel neutrosophical approach in stakeholder analysis for sustainable fashion supply chains
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BRAND LOVE AND CUSTOMER ENGAGEMENT’xxS ROLE OVER BRAND LOYALTY
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The Effects of Service Quality Perceived Value and Price Fairness on Customer Satisfaction and Loyalty in the Hotel Industry
3rd ınternational Conference on Marketing, Business and Management, 9 Ekim 2016
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An analysis on the marketing budget of a newsvendor
OPERATIONAL RESEARCH, Vol. 22, No. 3, Ocak 2022, s. 2587-2603, ISSN: 1109-2858
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A holistic empirical approach to marketing activities and performance interaction in banking industry: the mediating role of customer-based brand equity
Business Process Management Journal, Eylül 2024, ISSN: 1463-7154
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The effect of sales promotions intensity on volume and variability in category sales of large retailers
JOURNAL OF MARKETING ANALYTICS, Vol. 10, Temmuz 2022, s. 19-29, ISSN: 2050-3318
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Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, Vol. 237, No. 1, Ağustos 2014, s. 278-288, ISSN: 0377-2217
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An Exploratory Cross Cultural Analysis of Marketing Ethics: The Case of Turkish, Thai, and American Businesspeople
Journal of Business Ethics, Vol. suppl.3, No. 90, Aralık 2009, s. 371-382
BURNAZ S., ATAKAN S., TOPCU Y.I., SINGHAPAKDI A.
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A Multi Criteria Decision Analysis For Mobile Phone Purchasing
Global Marketing Conference, Tokyo/JAPONYA, 9 Eylül 2010, s. 2325-2336
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Aggregate Review Metrics vs. Individual Reviews: How Do They Affect Risk Perception and Product Judgment
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ÇEŞMECİ CANER, BURNAZ HURİYE ŞEBNEM
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Marketing Campaign Management Using Machine Learning Techniques: An Uplift Modeling Approach
INFUS 2022: Digital Acceleration and The New Normal, İzmir/TÜRKİYE, 19 Temmuz 2022
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A Field Study on Sensory Cues and Customer Revisit Intention
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A Cultural Content Analysis of Multinational Companies' Websites: Localization of Global Brands Communications Channels
Qualitative Marketing Research: An International Journal, Vol. 14, No. 3, 2011, s. 274-288
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The Impact of Framing on Donation Behavior: A Research Agenda
Journal of Management, Marketing and Logistics, Vol. 7, No. 2, 2020, s. 91-101, ISSN: 2148-6670
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A Qualitative Research On Perceived Authenticity of Corporate Social Responsibility
Journal of Management, Marketing and Logistics, Vol. 6, No. 4, Aralık 2019, s. 225-238, ISSN: 2148-6670
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A holistic framework for patient experience: 5P model
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