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Case study 4: Diageo in Turkey: The lion’xxs milk versus global spirits Strategic Marketing Cases in Emerging Markets
Cham/İSVİÇRE, 2017, s. 47-60, Springer International Publishing
TUNÇALP DENİZ,ÖZTÜRKCAN ÖZDİNÇ DİDEM SELCEN
Deniz Tunçalp Bilimsel KitapKitap Bölümü
Competitive Deviance from Ethicality: A Focus On Online Settings Ethics, Corporate Social Responsibility and Sustainability in Marketing
2019, s. 19-43, https://link.springer.com/book/10.10072F978-981-13-7924-6
SAHİN KAZAZOGLU GOZDE NUR,ÖZÇELİK AYŞE BENGİ,BURNAZ HURİYE ŞEBNEM
Huriye Şebnem Burnaz Bilimsel KitapKitap Bölümü
To Switch or Not? Analyzing The Question for Consumers in Turkish Mobile Telecommunications Marketing at the Confluence between Entertainment and Analytics
2017, s. 969-982, Springer International AG
ULUBASOGLU GONCA,SENEL MELTEM,BURNAZ HURİYE ŞEBNEM
Huriye Şebnem Burnaz Bilimsel KitapKitap Bölümü
Marketing Practices and Performance of the Turkish Clothing Industry Firms Exporting to the European Union Advances in International Marketing
2000, s. 163-190, Ablex Publishing Corp., JAI Press
SEZGİN SELİME DEMET,URAY NİMET,BURNAZ HURİYE ŞEBNEM
Huriye Şebnem Burnaz Bilimsel KitapKitap Bölümü
OVERVIEW OF NEUTRON ACTIVATION ANALYSIS AT ITU TRIGA MARK II REACTOR Proficiency Testing by Interlaboratory Comparison Performed in 2010–2015 for Neutron Activation Analysis and Other AnalyticalTechniques
2017, International Atomic Energy Agency, Marketing and Sales Unit, Publishing Section
ERENTÜRK SEMA,HACIYAKUPOĞLU SEVİLAY,ESEN AYŞE NUR
Sema Erentürk Araştırma ( Tez Hariç) KitabıKitap Bölümü
OVERVIEW OF NEUTRON ACTIVATION ANALYSIS AT ITU TRIGA MARK II REACTOR Proficiency Testing by Interlaboratory Comparison Performed in 2010–2015 for Neutron Activation Analysis and Other AnalyticalTechniques
2017, International Atomic Energy Agency, Marketing and Sales Unit, Publishing Section
ERENTÜRK SEMA,HACIYAKUPOĞLU SEVİLAY,ESEN AYŞE NUR
Sevilay Hacıyakupoğlu Araştırma ( Tez Hariç) KitabıKitap Bölümü
Information Content in TV Advertising A Comparative Analysis of German and Turkish TV Commercials
The 10th Biennial World Marketing Congress, Cardiff/İNGİLTERE, 27 Haziran 2001
URAY NİMET,BURNAZ HURİYE ŞEBNEM
Huriye Şebnem Burnaz Tam metin bildiri
Modeling Marketing Strategies in Organic Food through Analytic Network Process
The 17th International Conference on Multiple Criteria Decision Making, Whistler/KANADA, 6 Ağustos 2004
TOPCU YUSUF İLKER,BURNAZ HURİYE ŞEBNEM,SÜHA URGAN
Huriye Şebnem Burnaz Özet Bildiri
The Analysis of Marketing Strategies against the Market Entry of Innovative Products
The 20th International Conference on Multiple Criteria Decision Making, Chengdu/Jiuzhaigou/ÇİN HALK CUMHURİYETİ, 21 Haziran 2009, s. 202-203
SERVET GÜLÜM,SEDA DEDEŞ,BURNAZ HURİYE ŞEBNEM,TOPCU YUSUF İLKER
Huriye Şebnem Burnaz Özet Bildiri
The Role of Peer Influence on Brand Community Commitment A SEM Model for Brand Communities in a Social Networking Site
AMA 2014 Summer Marketing Educators’ Conference, 1 Ağustos 2014
DEMİRAY MELEK,BURNAZ HURİYE ŞEBNEM
Huriye Şebnem Burnaz Tam metin bildiri
A Multi Criteria Decision Analysis Approach to Measure The Effectiveness of Sports Sponsorship
The 16th World Marketing Congress, Melbourne/AVUSTRALYA, 17 Temmuz 2013
IŞIK MİNE,ÖZAYDIN ÖZAY,BURNAZ HURİYE ŞEBNEM,TOPCU YUSUF İLKER
Huriye Şebnem Burnaz Tam metin bildiri
A Field Study on Sensory Cues and Customer Revisit Intention
Journal of Management, Marketing and Logistics, Vol. 9, No. 3, Eylül 2022, s. 105-114, ISSN: 2148-6670
KORKMAZ TUNA, HARİTAOĞLU GİZEM, BURNAZ HURİYE ŞEBNEM
Huriye Şebnem Burnaz Özgün Makale
An analysis on the marketing budget of a newsvendor
OPERATIONAL RESEARCH, Vol. 22, No. 3, Ocak 2022, s. 2587-2603, ISSN: 1109-2858
GÜLER MEHMET GÜRAY
Analyzing the impact of Covid-19 on sustainable fashion consumption with a model based on consumer value perceptions
Emerald, Vol. 27, No. 5, Ocak 2023, s. 826-850, ISSN: 1361-2026
OKUR NAZAN, SARIÇAM CANAN, IRI ALEYNA RUMEYSA, SARI IREM
Canan Sarıçam Özgün Makale MARKETING
Brand Social Responsibility and Activism in the Turkish Context
The 1st Research Innovations in Sustainable Marketing: A Global Virtual Symposium, Hawaii/AMERİKA BİRLEŞİK DEVLETLERİ, Vol. 1, No. 1, 14 Mart 2023, s. 68-69
IŞIKSAL DİDEM GAMZE, ÖZTURAN ŞABAHAT PEREN, KARAOSMANOĞLU ELİF
Marketing Campaign Management Using Machine Learning Techniques: An Uplift Modeling Approach
INFUS 2022: Digital Acceleration and The New Normal, İzmir/TÜRKİYE, 19 Temmuz 2022
SANİSOĞLU MELTEM, KAYA TOLGA, BURNAZ HURİYE ŞEBNEM
Huriye Şebnem Burnaz Tam metin bildiri
Aggregate Review Metrics vs. Individual Reviews: How Do They Affect Risk Perception and Product Judgment
INFORMS Marketing Science Conference, Chicago/AMERİKA BİRLEŞİK DEVLETLERİ, 16 Haziran 2022
ÇEŞMECİ CANER, BURNAZ HURİYE ŞEBNEM
Huriye Şebnem Burnaz Özet Bildiri
Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, Vol. 237, No. 1, Ağustos 2014, s. 278-288, ISSN: 0377-2217
EKİNCİ YELİZ, ÜLENGİN FUSUN, URAY NİMET, ÜLENGİN KEMAL BURÇ
The effect of sales promotions intensity on volume and variability in category sales of large retailers
JOURNAL OF MARKETING ANALYTICS, Vol. 10, Temmuz 2022, s. 19-29, ISSN: 2050-3318
ZEYBEK ÖMER, ÜLENGİN KEMAL BURÇ
Guilty or Not Guilty that Is the Question: Effect of Guilt Relieving Opportunity on Consumer-Brand Relationships
51. European Marketing Academy Conference, Budapeşte/MACARİSTAN, 24 Mayıs 2022
IŞIKSAL DİDEM GAMZE, KARAOSMANOĞLU ELİF
Elif Karaosmanoğlu Tam metin bildiri

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