Marketing Practices and Performance of the Turkish Clothing Industry Firms Exporting to the European Union Advances in International Marketing
2000, s. 163-190, Ablex Publishing Corp., JAI Press
SEZGİN SELİME DEMET,URAY NİMET,BURNAZ HURİYE ŞEBNEM
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A holistic framework for patient experience: 5P model
INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING, Vol. 15, No. 4, Ekim 2021, s. 516-533, ISSN: 1750-6123
ÖZÇELİK AYŞE BENGİ, VARNALI KAAN, BURNAZ HURİYE ŞEBNEM
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Teaching Note: Case 4: Diageo in Turkey: The lion’s milk versus global spirits Instructor’s Manual for Strategic Marketing Cases in Emerging Markets
Cham/İSVİÇRE, 2017, s. 27-34, Springer
TUNÇALP DENİZ, ÖZTÜRKCAN ÖZDİNÇ DİDEM SELCEN
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A novel neutrosophical approach in stakeholder analysis for sustainable fashion supply chains
Journal of Fashion Marketing and Management, Vol. 27, No. 2, Mart 2023, s. 370-394, ISSN: 1361-2026
KARADAYI USTA SALİHA
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Guilty or Not Guilty that Is the Question: Effect of Guilt Relieving Opportunity on Consumer-Brand Relationships
51. European Marketing Academy Conference, Budapeşte/MACARİSTAN, 24 Mayıs 2022
IŞIKSAL DİDEM GAMZE, KARAOSMANOĞLU ELİF
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Aggregate Review Metrics vs. Individual Reviews: How Do They Affect Risk Perception and Product Judgment
INFORMS Marketing Science Conference, Chicago/AMERİKA BİRLEŞİK DEVLETLERİ, 16 Haziran 2022
ÇEŞMECİ CANER, BURNAZ HURİYE ŞEBNEM
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Marketing Campaign Management Using Machine Learning Techniques: An Uplift Modeling Approach
INFUS 2022: Digital Acceleration and The New Normal, İzmir/TÜRKİYE, 19 Temmuz 2022
SANİSOĞLU MELTEM, KAYA TOLGA, BURNAZ HURİYE ŞEBNEM
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A Field Study on Sensory Cues and Customer Revisit Intention
Journal of Management, Marketing and Logistics, Vol. 9, No. 3, Eylül 2022, s. 105-114, ISSN: 2148-6670
KORKMAZ TUNA, HARİTAOĞLU GİZEM, BURNAZ HURİYE ŞEBNEM
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ANALYZING STORYTELLING ELEMENTS THROUGH ONLINE DATABASE PLATFORMS IMDb CASE
5th International Scientific Research Congress (IBAD-2020), Istanbul/TÜRKİYE, 1 Eylül 2020, s. 95-105
HASSAN MİRAL, ERTEMEL ADNAN VEYSEL
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Implications of Blockchain Technology on Marketing
Journal of International Trade, Logistics and Law, Vol. 4, No. 2, Aralık 2018, s. 35-45, ISSN: 2149-9748
ERTEMEL ADNAN VEYSEL
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Examining the effects of green marketing on the purchasing behaviours of consumers in socio-demographic aspects
International Journal of Social Sciences and Education Research, Mart 2017
ERTEMEL ADNAN VEYSEL,TURKOGLU ANIL
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Marketing Campaign Management Using Machine Learning Techniques: An Uplift Modeling Approach
INFUS 2022: Digital Acceleration and The New Normal, İzmir/TÜRKİYE, 19 Temmuz 2022
SANİSOĞLU MELTEM, KAYA TOLGA, BURNAZ HURİYE ŞEBNEM
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Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, Vol. 237, No. 1, Ağustos 2014, s. 278-288, ISSN: 0377-2217
EKİNCİ YELİZ, ÜLENGİN FUSUN, URAY NİMET, ÜLENGİN KEMAL BURÇ
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The effect of sales promotions intensity on volume and variability in category sales of large retailers
JOURNAL OF MARKETING ANALYTICS, Vol. 10, Temmuz 2022, s. 19-29, ISSN: 2050-3318
ZEYBEK ÖMER, ÜLENGİN KEMAL BURÇ
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Marketing electricity: Ameli elektrik magazine (1925-1934) and the introduction of electricity as a mass consumption item in the interwar period
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2022
FULYA LALE DALFES
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Marketing electricity: Ameli elektrik magazine (1925-1934) and the introduction of electricity as a mass consumption item in the interwar period
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2022
FULYA LALE DALFES
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Text Mining Applications to Brands’ Social Media Messages
Pre-, During and Post-Pandemic
European Marketing Academy 15th Regional Conference, Lizbon/PORTEKİZ, 25 Eylül 2024, s. 1-10, ISSN: 2709-1589
CERİT MUSTAFA MURAT,KARAOSMANOĞLU ELİF
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