A Qualitative Research On Perceived Authenticity of Corporate Social Responsibility
Journal of Management, Marketing and Logistics, Vol. 6, No. 4, Aralık 2019, s. 225-238, ISSN: 2148-6670
SAHİN KAZAZOGLU GOZDE NUR,BURNAZ HURİYE ŞEBNEM
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An Analysis of Voters’ Perception of Visual Advertisements with Respect to Neuro-Marketing Approach
Journal of Business, Economics and Finance, Vol. 7, No. 3, Haziran 2018, s. 237-258, ISSN: 2146-7943
ALBURAİ AHMED,GİRİSKEN YENER,BURNAZ HURİYE ŞEBNEM
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Exploring the literal effect of country of origin for a new brand a conjoint analysis approach
Journal of International Consumer Marketing, Vol. 28, No. 2, Şubat 2016, s. 106-120, ISSN: 0896-1530
COŞKUN MERVE,BURNAZ HURİYE ŞEBNEM
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A Cross Cultural Analysis of Marketing Ethics The Case of Turkish Thai and American Businesspeople
Journal of Business Ethics, Vol. 90, No. 3, 2009, s. 371-382
BURNAZ HURİYE ŞEBNEM,M G SERAP ATAKAN,TOPCU YUSUF İLKER,ANUSORN SİNGHAPAKDİ
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A Cultural Content Analysis of Multinational Companies Websites
Qualitative Marketing Research: An International Journal, Vol. 14, No. 3, 2011, s. 274-288, ISSN: 1352-2752
NACAR RAMAZAN,BURNAZ HURİYE ŞEBNEM
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Gravity Model of Turkey s Fresh and Processed Fruit and Vegetable Export to the EU A Panel Data Analysis
Journal of International Food and Agribusiness Marketing, Vol. 18, No. 3/4, 2006, s. 7-21
,ATICI CEMALGÜLOĞLU BÜLENT
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A Multi Criteria Decision Analysis For Mobile Phone Purchasing
Global Marketing Conference, Tokyo/JAPONYA, 9 Eylül 2010, s. 2325-2336
BURNAZ HURİYE ŞEBNEM,TOPCU YUSUF İLKER
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The Effects of Service Quality Perceived Value and Price Fairness on Customer Satisfaction and Loyalty in the Hotel Industry
3rd ınternational Conference on Marketing, Business and Management, 9 Ekim 2016
ALTIN GÜMÜŞSOY ÇİĞDEM,KÖSEOĞLU BERKEHAN
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Marketing electricity: Ameli elektrik magazine (1925-1934) and the introduction of electricity as a mass consumption item in the interwar period
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2022
FULYA LALE DALFES
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Marketing electricity: Ameli elektrik magazine (1925-1934) and the introduction of electricity as a mass consumption item in the interwar period
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2022
FULYA LALE DALFES
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Text Mining Applications to Brands’ Social Media Messages
Pre-, During and Post-Pandemic
European Marketing Academy 15th Regional Conference, Lizbon/PORTEKİZ, 25 Eylül 2024, s. 1-10, ISSN: 2709-1589
CERİT MUSTAFA MURAT,KARAOSMANOĞLU ELİF
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