Exploring the literal effect of country of origin for a new brand a conjoint analysis approach
Journal of International Consumer Marketing, Vol. 28, No. 2, Şubat 2016, s. 106-120, ISSN: 0896-1530
COŞKUN MERVE,BURNAZ HURİYE ŞEBNEM
|
Customer Experience Quality Dimensions in Health Care: Perspectives of Industry Experts
Journal of Management, Marketing and Logistics, Vol. 6, No. 2, Nisan 2019, s. 62-72, ISSN: 2148-6670
ÖZÇELİK AYŞE BENGİ,BURNAZ HURİYE ŞEBNEM
|
A Cultural Content Analysis of Multinational Companies Websites
Qualitative Marketing Research: An International Journal, Vol. 14, No. 3, 2011, s. 274-288, ISSN: 1352-2752
NACAR RAMAZAN,BURNAZ HURİYE ŞEBNEM
|
A Cross Cultural Analysis of Marketing Ethics The Case of Turkish Thai and American Businesspeople
Journal of Business Ethics, Vol. 90, No. 3, 2009, s. 371-382
BURNAZ HURİYE ŞEBNEM,M G SERAP ATAKAN,TOPCU YUSUF İLKER,ANUSORN SİNGHAPAKDİ
|
Gravity Model of Turkey s Fresh and Processed Fruit and Vegetable Export to the EU A Panel Data Analysis
Journal of International Food and Agribusiness Marketing, Vol. 18, No. 3/4, 2006, s. 7-21
,ATICI CEMALGÜLOĞLU BÜLENT
|
A Multi Criteria Decision Analysis For Mobile Phone Purchasing
Global Marketing Conference, Tokyo/JAPONYA, 9 Eylül 2010, s. 2325-2336
BURNAZ HURİYE ŞEBNEM,TOPCU YUSUF İLKER
|
BRAND LOVE AND CUSTOMER ENGAGEMENT’xxS ROLE OVER BRAND LOYALTY
Journal of Management, Marketing and Logistics, Vol. 4, No. 4, Ekim 2017, s. 359-365, ISSN: 2146-7943
PANDIR BERKER,YAŞİN BAHAR
|
The Effects of Service Quality Perceived Value and Price Fairness on Customer Satisfaction and Loyalty in the Hotel Industry
3rd ınternational Conference on Marketing, Business and Management, 9 Ekim 2016
ALTIN GÜMÜŞSOY ÇİĞDEM,KÖSEOĞLU BERKEHAN
|
Marketing electricity: Ameli elektrik magazine (1925-1934) and the introduction of electricity as a mass consumption item in the interwar period
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2022
FULYA LALE DALFES
|
Marketing electricity: Ameli elektrik magazine (1925-1934) and the introduction of electricity as a mass consumption item in the interwar period
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2022
FULYA LALE DALFES
|
Text Mining Applications to Brands’ Social Media Messages
Pre-, During and Post-Pandemic
European Marketing Academy 15th Regional Conference, Lizbon/PORTEKİZ, 25 Eylül 2024, s. 1-10, ISSN: 2709-1589
CERİT MUSTAFA MURAT,KARAOSMANOĞLU ELİF
|
DIGITAL HUMOR AND CULTURAL ENGAGEMENT:
THE USE OF MUSIC MEMES IN TURKEY'S MUSIC MARKETING -
PAST, PRESENT, AND EMERGING POSSIBILITIES
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2025
ALP TİMUÇİN BULUT
|