Location-based Mobile Content Consumption: Informational vs. Transformational Content in the Form of In-App Push Notifications
48. European Marketing Academy Conference, HAMBURG/ALMANYA, 28 Mayıs 2019
KARAOSMANOĞLU ELİF,ASSIOURAS IOANNIS
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THE IMPACT OF CORPORATE BRAND TRANSGRESSION ON PUNISHING CORPORATE TRANSGRESSOR MODERATING ROLE OF RELIGIOUS ORIENTATION
18th World Marketing Congress, Bari/İTALYA, 14 Temmuz 2015
KARAOSMANOĞLU ELİF,IŞIKSAL DİDEM GAMZE
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The Development and Transfer of Scholarly Marketing Thought in Turkey A Scientometric Analysis of Master and PhD Theses 1980 2008 in An Emerging Country
8. Uluslararası Bilgi Yönetimi ve Ekonomisi Kongresi, İstanbul/TÜRKİYE, 28 Ekim 2010, s. 413-428
WÜHRER GERHARD,BİLGİN ZEYNEP,KARAOSMANOĞLU ELİF
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The Impact Of Framing On Donation Behavior: A Research Agenda
Journal of Management Marketing and Logistics, Vol. 7, No. 2, Mayıs 2020, s. 91-101, ISSN: 2148-6670
DEMİREL SİBEL, BURNAZ ŞEBNEM, KARAOSMANOĞLU ELİF
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A novel neutrosophical approach in stakeholder analysis for sustainable fashion supply chains
Journal of Fashion Marketing and Management, Vol. 27, No. 2, Mart 2023, s. 370-394, ISSN: 1361-2026
KARADAYI USTA SALİHA
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BRAND LOVE AND CUSTOMER ENGAGEMENT’xxS ROLE OVER BRAND LOYALTY
Journal of Management, Marketing and Logistics, Vol. 4, No. 4, Ekim 2017, s. 359-365, ISSN: 2146-7943
PANDIR BERKER,YAŞİN BAHAR
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The Effects of Service Quality Perceived Value and Price Fairness on Customer Satisfaction and Loyalty in the Hotel Industry
3rd ınternational Conference on Marketing, Business and Management, 9 Ekim 2016
ALTIN GÜMÜŞSOY ÇİĞDEM,KÖSEOĞLU BERKEHAN
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An analysis on the marketing budget of a newsvendor
OPERATIONAL RESEARCH, Vol. 22, No. 3, Ocak 2022, s. 2587-2603, ISSN: 1109-2858
GÜLER MEHMET GÜRAY
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The effect of sales promotions intensity on volume and variability in category sales of large retailers
JOURNAL OF MARKETING ANALYTICS, Vol. 10, Temmuz 2022, s. 19-29, ISSN: 2050-3318
ZEYBEK ÖMER, ÜLENGİN KEMAL BURÇ
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A holistic empirical approach to marketing activities and performance interaction in banking industry: the mediating role of customer-based brand equity
Business Process Management Journal, Eylül 2024, ISSN: 1463-7154
AKDOĞAN ÇAĞLA BURÇİN,URAY NİMET,ÜLENGİN KEMAL BURÇ,KIYGI ÇALLI MELTEM
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OVERVIEW OF NEUTRON ACTIVATION ANALYSIS AT ITU TRIGA MARK II REACTOR Proficiency Testing by Interlaboratory Comparison Performed in 2010–2015 for Neutron Activation Analysis and Other AnalyticalTechniques
2017, International Atomic Energy Agency, Marketing and Sales Unit, Publishing Section
ERENTÜRK SEMA,HACIYAKUPOĞLU SEVİLAY,ESEN AYŞE NUR
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Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, Vol. 237, No. 1, Ağustos 2014, s. 278-288, ISSN: 0377-2217
EKİNCİ YELİZ, ÜLENGİN FUSUN, URAY NİMET, ÜLENGİN KEMAL BURÇ
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A Multi Criteria Decision Analysis Approach to Measure The Effectiveness of Sports Sponsorship
The 16th World Marketing Congress, Melbourne/AVUSTRALYA, 17 Temmuz 2013
IŞIK MİNE,ÖZAYDIN ÖZAY,BURNAZ HURİYE ŞEBNEM,TOPCU YUSUF İLKER
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Information Content in TV Advertising A Comparative Analysis of German and Turkish TV Commercials
The 10th Biennial World Marketing Congress, Cardiff/İNGİLTERE, 27 Haziran 2001
URAY NİMET,BURNAZ HURİYE ŞEBNEM
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Customer Experience Quality Dimensions in Health Care: Perspectives of Industry Experts
Journal of Management, Marketing and Logistics, Vol. 6, No. 2, Nisan 2019, s. 62-72, ISSN: 2148-6670
ÖZÇELİK AYŞE BENGİ,BURNAZ HURİYE ŞEBNEM
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Aggregate Review Metrics vs. Individual Reviews: How Do They Affect Risk Perception and Product Judgment
INFORMS Marketing Science Conference, Chicago/AMERİKA BİRLEŞİK DEVLETLERİ, 16 Haziran 2022
ÇEŞMECİ CANER, BURNAZ HURİYE ŞEBNEM
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A Field Study on Sensory Cues and Customer Revisit Intention
Journal of Management, Marketing and Logistics, Vol. 9, No. 3, Eylül 2022, s. 105-114, ISSN: 2148-6670
KORKMAZ TUNA, HARİTAOĞLU GİZEM, BURNAZ HURİYE ŞEBNEM
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Marketing Campaign Management Using Machine Learning Techniques: An Uplift Modeling Approach
INFUS 2022: Digital Acceleration and The New Normal, İzmir/TÜRKİYE, 19 Temmuz 2022
SANİSOĞLU MELTEM, KAYA TOLGA, BURNAZ HURİYE ŞEBNEM
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A Cultural Content Analysis of Multinational Companies Websites
Qualitative Marketing Research: An International Journal, Vol. 14, No. 3, 2011, s. 274-288, ISSN: 1352-2752
NACAR RAMAZAN,BURNAZ HURİYE ŞEBNEM
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A Cross Cultural Analysis of Marketing Ethics The Case of Turkish Thai and American Businesspeople
Journal of Business Ethics, Vol. 90, No. 3, 2009, s. 371-382
BURNAZ HURİYE ŞEBNEM,M G SERAP ATAKAN,TOPCU YUSUF İLKER,ANUSORN SİNGHAPAKDİ
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