An emerging concept: Digital strategies and I-marketing
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2010
HASAN İBRAHİM TOKSOY
|
Marketing campaign management using machine learning techniques: An uplift modeling approach
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2024
MELTEM SANİSOĞLU
|
Advertising value of mobile marketing activities and consumer attitudes
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2008
GÖZDE EREN
|
The short-term and long-term impact of marketing related factors on business performance
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2018
ÇAĞLA BURÇİN AKDOĞAN
|
Using micro location-based technologies in mobile marketing: Integration of SMS with mass, segmented and location-based customer data
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2015
GÜLŞAH ÇINAR
|
The effect of viral marketing on Y generation's purchasing behavior
Sosyal Bilimler Enstitüsü, Bahçeşehir Üniversitesi, 2013
EDA İSKEÇELİ
|
The effects of online marketing communications and sales promotion types on online television sales
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2022
EMRE ÖZBODUR
|
THE EFFECTS OF INFLUENCER MARKETING ON SUSTAINABLE FASHION CONSUMPTION
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2025
SALİHA BELEMİR DEMİR
|
Marketing ways of craft objects in Turkey: Observing small-scale batch designers and entrepreneurs in jewelry market
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2018
ELDA PASE ÜRETMEN
|
A Multi Criteria Decision Analysis Approach to Measure the Effectiveness of Sports Sponsorship Looking Forward Looking Back Drawing on the Past to Shape the Future of Marketing
2016, s. 564-573, Springer
IŞIK MİNE,ÖZAYDIN ÖZAY,BURNAZ HURİYE ŞEBNEM,TOPCU YUSUF İLKER
|
An Exploratory Cross Cultural Analysis of Marketing Ethics The Case of Turkish Thai and American Businesspeople
Journal of Business Ethics, Vol. 90, No. S3, Aralık 2009, s. 371-382, ISSN: 0167-4544
BURNAZ HURİYE ŞEBNEM,ATAKAN MUKADDES GÜL SERAP,TOPCU YUSUF İLKER,SINGHAPAKDI ANUSORN
|
The Development and Transfer of Scholarly Marketing Thought in Turkey A Scientometric Analysis of Master and PhD Theses 1980 2008 in An Emerging Country
8. Uluslararası Bilgi Yönetimi ve Ekonomisi Kongresi, İstanbul/TÜRKİYE, 28 Ekim 2010, s. 413-428
WÜHRER GERHARD,BİLGİN ZEYNEP,KARAOSMANOĞLU ELİF
|
Intrapersonal Fators Affecting Corporate Image Formation and The Role of Perceived Integration among Corporate Communication Efforts A Consumer level Model
38. European Marketing Academy Konferansı, Nantes/FRANSA, Vol. 1, 26 Mayıs 2009
KARAOSMANOĞLU ELİF,MELEWAR T C
|
Examining Information Search and Internet Usage as Determinants of Social Media Engagement
50. Society for Marketing Advances Konferansı, Orlando/AMERİKA BİRLEŞİK DEVLETLERİ, Vol. 1, 13 Ekim 2012, s. 139-142
KARAOSMANOĞLU ELİF
|
The Impact Of Framing On Donation Behavior: A Research Agenda
Journal of Management Marketing and Logistics, Vol. 7, No. 2, Mayıs 2020, s. 91-101, ISSN: 2148-6670
DEMİREL SİBEL, BURNAZ ŞEBNEM, KARAOSMANOĞLU ELİF
|
Consumer-Brand Relationships under the Effect of Consumer Dishonest Behavior
Journal of Management, Marketing and Logistics, Vol. 5, No. 2, Haziran 2018, s. 113-123, ISSN: 2148-6670
IŞIKSAL DİDEM GAMZE,KARAOSMANOĞLU ELİF
|
Guilty or Not Guilty that Is the Question: Effect of Guilt Relieving Opportunity on Consumer-Brand Relationships
51. European Marketing Academy Conference, Budapeşte/MACARİSTAN, 24 Mayıs 2022
IŞIKSAL DİDEM GAMZE, KARAOSMANOĞLU ELİF
|
A Typology of Mobile Consumers Drawing on an Analysis of Mobile Services Consumption
EMAC - the 48th Annual Conference for the European Marketing Academy, Hamburg/ALMANYA, 28 Mayıs 2019
KOÇYİĞİT ZEKERİYA EREN,GÜLTEKİN SALMAN GÜLBERK,KARAOSMANOĞLU ELİF
|
Seven dimensions of corporate identity
European Journal of Marketing, Vol. 40, No. 7/8, Temmuz 2006, s. 846-869, ISSN: 0309-0566
MELEWAR T C,KARAOSMANOĞLU ELİF
|
Location-based Mobile Content Consumption: Informational vs. Transformational Content in the Form of In-App Push Notifications
48. European Marketing Academy Conference, HAMBURG/ALMANYA, 28 Mayıs 2019
KARAOSMANOĞLU ELİF,ASSIOURAS IOANNIS
|