Advertising value of mobile marketing activities and consumer attitudes
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2008
GÖZDE EREN
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An emerging concept: Digital strategies and I-marketing
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2010
HASAN İBRAHİM TOKSOY
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Marketing campaign management using machine learning techniques: An uplift modeling approach
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2024
MELTEM SANİSOĞLU
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The short-term and long-term impact of marketing related factors on business performance
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2018
ÇAĞLA BURÇİN AKDOĞAN
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The effect of viral marketing on Y generation's purchasing behavior
Sosyal Bilimler Enstitüsü, Bahçeşehir Üniversitesi, 2013
EDA İSKEÇELİ
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Using micro location-based technologies in mobile marketing: Integration of SMS with mass, segmented and location-based customer data
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2015
GÜLŞAH ÇINAR
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The effects of online marketing communications and sales promotion types on online television sales
Lisansüstü Eğitim Enstitüsü, İstanbul Teknik Üniversitesi, 2022
EMRE ÖZBODUR
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Marketing ways of craft objects in Turkey: Observing small-scale batch designers and entrepreneurs in jewelry market
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2018
ELDA PASE ÜRETMEN
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An Exploratory Cross Cultural Analysis of Marketing Ethics The Case of Turkish Thai and American Businesspeople
Journal of Business Ethics, Vol. 90, No. S3, Aralık 2009, s. 371-382, ISSN: 0167-4544
BURNAZ HURİYE ŞEBNEM,ATAKAN MUKADDES GÜL SERAP,TOPCU YUSUF İLKER,SINGHAPAKDI ANUSORN
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A Multi Criteria Decision Analysis Approach to Measure the Effectiveness of Sports Sponsorship Looking Forward Looking Back Drawing on the Past to Shape the Future of Marketing
2016, s. 564-573, Springer
IŞIK MİNE,ÖZAYDIN ÖZAY,BURNAZ HURİYE ŞEBNEM,TOPCU YUSUF İLKER
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Brand Social Responsibility and Activism in the Turkish Context
The 1st Research Innovations in Sustainable Marketing: A Global Virtual Symposium, Hawaii/AMERİKA BİRLEŞİK DEVLETLERİ, Vol. 1, No. 1, 14 Mart 2023, s. 68-69
IŞIKSAL DİDEM GAMZE, ÖZTURAN ŞABAHAT PEREN, KARAOSMANOĞLU ELİF
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Examining Information Search and Internet Usage as Determinants of Social Media Engagement
50. Society for Marketing Advances Konferansı, Orlando/AMERİKA BİRLEŞİK DEVLETLERİ, Vol. 1, 13 Ekim 2012, s. 139-142
KARAOSMANOĞLU ELİF
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THE IMPACT OF CORPORATE BRAND TRANSGRESSION ON PUNISHING CORPORATE TRANSGRESSOR MODERATING ROLE OF RELIGIOUS ORIENTATION
18th World Marketing Congress, Bari/İTALYA, 14 Temmuz 2015
KARAOSMANOĞLU ELİF,IŞIKSAL DİDEM GAMZE
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A Contingency Framework for The Durational Component of the Service Experience An Exploratory Study
12. Biannual World Marketing Kongresi, Vol. 1
KARAOSMANOĞLU ELİF
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The Development and Transfer of Scholarly Marketing Thought in Turkey A Scientometric Analysis of Master and PhD Theses 1980 2008 in An Emerging Country
8. Uluslararası Bilgi Yönetimi ve Ekonomisi Kongresi, İstanbul/TÜRKİYE, 28 Ekim 2010, s. 413-428
WÜHRER GERHARD,BİLGİN ZEYNEP,KARAOSMANOĞLU ELİF
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Location-based Mobile Content Consumption: Informational vs. Transformational Content in the Form of In-App Push Notifications
48. European Marketing Academy Conference, HAMBURG/ALMANYA, 28 Mayıs 2019
KARAOSMANOĞLU ELİF,ASSIOURAS IOANNIS
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A Grounded Theory of Customer Experience
52. Academy of Marketing Conference, LONDRA/İNGİLTERE, 2 Temmuz 2019
KARAOSMANOĞLU ELİF,DEMİR ÖZGE
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A Typology of Mobile Consumers Drawing on an Analysis of Mobile Services Consumption
EMAC - the 48th Annual Conference for the European Marketing Academy, Hamburg/ALMANYA, 28 Mayıs 2019
KOÇYİĞİT ZEKERİYA EREN,GÜLTEKİN SALMAN GÜLBERK,KARAOSMANOĞLU ELİF
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Competitive Aggresiveness and Small Firm Performance An Exploratory Study in Greek IT Sector
AUMEC International4Conference on Marketing and Entrepreneurship 2009,, Antalya/TÜRKİYE, Vol. 1, 6 Nisan 2009, s. 625-638
MOURİOTİ OLGA,KARAOSMANOĞLU ELİF
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Intrapersonal Fators Affecting Corporate Image Formation and The Role of Perceived Integration among Corporate Communication Efforts A Consumer level Model
38. European Marketing Academy Konferansı, Nantes/FRANSA, Vol. 1, 26 Mayıs 2009
KARAOSMANOĞLU ELİF,MELEWAR T C
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