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Özel Aralık Girişi

The short-term and long-term impact of marketing related factors on business performance
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2018
ÇAĞLA BURÇİN AKDOĞAN
Kemal Burç Ülengin Tez Doktora Tamamlandı
An emerging concept: Digital strategies and I-marketing
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2010
HASAN İBRAHİM TOKSOY
Huriye Şebnem Burnaz Tez Yüksek Lisans Tamamlandı
Advertising value of mobile marketing activities and consumer attitudes
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2008
GÖZDE EREN
Huriye Şebnem Burnaz Tez Yüksek Lisans Tamamlandı
Using micro location-based technologies in mobile marketing: Integration of SMS with mass, segmented and location-based customer data
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2015
GÜLŞAH ÇINAR
Elif Karaosmanoğlu Tez Yüksek Lisans Tamamlandı
The effect of viral marketing on Y generation's purchasing behavior
Sosyal Bilimler Enstitüsü, Bahçeşehir Üniversitesi, 2013
EDA İSKEÇELİ
Elif Karaosmanoğlu Tez Yüksek Lisans Tamamlandı
Marketing ways of craft objects in Turkey: Observing small-scale batch designers and entrepreneurs in jewelry market
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2018
ELDA PASE ÜRETMEN
Gülname Turan Tez Yüksek Lisans Tamamlandı
A Cultural Content Analysis of Multinational Companies' Websites: Localization of Global Brands Communications Channels
Qualitative Marketing Research: An International Journal, Vol. 14, No. 3, 2011, s. 274-288
NACAR R., BURNAZ S.
An Exploratory Cross Cultural Analysis of Marketing Ethics: The Case of Turkish, Thai, and American Businesspeople
Journal of Business Ethics, Vol. suppl.3, No. 90, Aralık 2009, s. 371-382
BURNAZ S., ATAKAN S., TOPCU Y.I., SINGHAPAKDI A.
The Impact Of Framing On Donation Behavior: A Research Agenda
Journal of Management Marketing and Logistics, Vol. 7, No. 2, Mayıs 2020, s. 91-101, ISSN: 2148-6670
DEMİREL SİBEL, BURNAZ ŞEBNEM, KARAOSMANOĞLU ELİF
Elif Karaosmanoğlu Özgün Makale
Seven dimensions of corporate identity
European Journal of Marketing, Vol. 40, No. 7/8, Temmuz 2006, s. 846-869, ISSN: 0309-0566
MELEWAR T C,KARAOSMANOĞLU ELİF
The Development and Transfer of Scholarly Marketing Thought in Turkey A Scientometric Analysis of Master and PhD Theses 1980 2008 in An Emerging Country
8. Uluslararası Bilgi Yönetimi ve Ekonomisi Kongresi, İstanbul/TÜRKİYE, 28 Ekim 2010, s. 413-428
WÜHRER GERHARD,BİLGİN ZEYNEP,KARAOSMANOĞLU ELİF
Elif Karaosmanoğlu Tam metin bildiri
Consumer-Brand Relationships under the Effect of Consumer Dishonest Behavior
Journal of Management, Marketing and Logistics, Vol. 5, No. 2, Haziran 2018, s. 113-123, ISSN: 2148-6670
IŞIKSAL DİDEM GAMZE,KARAOSMANOĞLU ELİF
Elif Karaosmanoğlu Özgün Makale
Competitive Aggresiveness and Small Firm Performance An Exploratory Study in Greek IT Sector
AUMEC International4Conference on Marketing and Entrepreneurship 2009,, Antalya/TÜRKİYE, Vol. 1, 6 Nisan 2009, s. 625-638
MOURİOTİ OLGA,KARAOSMANOĞLU ELİF
Elif Karaosmanoğlu Tam metin bildiri
Examining Information Search and Internet Usage as Determinants of Social Media Engagement
50. Society for Marketing Advances Konferansı, Orlando/AMERİKA BİRLEŞİK DEVLETLERİ, Vol. 1, 13 Ekim 2012, s. 139-142
KARAOSMANOĞLU ELİF
Elif Karaosmanoğlu Tam metin bildiri
THE IMPACT OF CORPORATE BRAND TRANSGRESSION ON PUNISHING CORPORATE TRANSGRESSOR MODERATING ROLE OF RELIGIOUS ORIENTATION
18th World Marketing Congress, Bari/İTALYA, 14 Temmuz 2015
KARAOSMANOĞLU ELİF,IŞIKSAL DİDEM GAMZE
A Contingency Framework for The Durational Component of the Service Experience An Exploratory Study
12. Biannual World Marketing Kongresi, Vol. 1
KARAOSMANOĞLU ELİF
Elif Karaosmanoğlu Tam metin bildiri
Location-based Mobile Content Consumption: Informational vs. Transformational Content in the Form of In-App Push Notifications
48. European Marketing Academy Conference, HAMBURG/ALMANYA, 28 Mayıs 2019
KARAOSMANOĞLU ELİF,ASSIOURAS IOANNIS
A Typology of Mobile Consumers Drawing on an Analysis of Mobile Services Consumption
EMAC - the 48th Annual Conference for the European Marketing Academy, Hamburg/ALMANYA, 28 Mayıs 2019
KOÇYİĞİT ZEKERİYA EREN,GÜLTEKİN SALMAN GÜLBERK,KARAOSMANOĞLU ELİF
Elif Karaosmanoğlu Özet Bildiri
A Grounded Theory of Customer Experience
52. Academy of Marketing Conference, LONDRA/İNGİLTERE, 2 Temmuz 2019
KARAOSMANOĞLU ELİF,DEMİR ÖZGE
Intrapersonal Fators Affecting Corporate Image Formation and The Role of Perceived Integration among Corporate Communication Efforts A Consumer level Model
38. European Marketing Academy Konferansı, Nantes/FRANSA, Vol. 1, 26 Mayıs 2009
KARAOSMANOĞLU ELİF,MELEWAR T C
Elif Karaosmanoğlu Tam metin bildiri

İLETİŞİM BİLGİLERİ

İstanbul Teknik Üniversitesi Rektörlüğü İTÜ Ayazağa Kampüsü Rektörlük Binası, Maslak-Sarıyer / İstanbul Tel: +90 212 285 3930