A Multi Criteria Decision Analysis Approach to Measure The Effectiveness of Sports Sponsorship
The 16th World Marketing Congress, Melbourne/AVUSTRALYA, 17 Temmuz 2013
IŞIK MİNE,ÖZAYDIN ÖZAY,BURNAZ HURİYE ŞEBNEM,TOPCU YUSUF İLKER
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The Role of Peer Influence on Brand Community Commitment A SEM Model for Brand Communities in a Social Networking Site
AMA 2014 Summer Marketing Educators’ Conference, 1 Ağustos 2014
DEMİRAY MELEK,BURNAZ HURİYE ŞEBNEM
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Marketing Practices and Performance of the Turkish Clothing Industry Firms Exporting to the European Union Advances in International Marketing
2000, s. 163-190, Ablex Publishing Corp., JAI Press
SEZGİN SELİME DEMET,URAY NİMET,BURNAZ HURİYE ŞEBNEM
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OVERVIEW OF NEUTRON ACTIVATION ANALYSIS AT ITU TRIGA MARK II REACTOR Proficiency Testing by Interlaboratory Comparison Performed in 2010–2015 for Neutron Activation Analysis and Other AnalyticalTechniques
2017, International Atomic Energy Agency, Marketing and Sales Unit, Publishing Section
ERENTÜRK SEMA,HACIYAKUPOĞLU SEVİLAY,ESEN AYŞE NUR
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Competitive Deviance from Ethicality: A Focus On Online Settings Ethics, Corporate Social Responsibility and Sustainability in Marketing
2019, s. 19-43, https://link.springer.com/book/10.10072F978-981-13-7924-6
SAHİN KAZAZOGLU GOZDE NUR,ÖZÇELİK AYŞE BENGİ,BURNAZ HURİYE ŞEBNEM
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To Switch or Not? Analyzing The Question for Consumers in Turkish Mobile Telecommunications Marketing at the Confluence between Entertainment and Analytics
2017, s. 969-982, Springer International AG
ULUBASOGLU GONCA,SENEL MELTEM,BURNAZ HURİYE ŞEBNEM
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OVERVIEW OF NEUTRON ACTIVATION ANALYSIS AT ITU TRIGA MARK II REACTOR Proficiency Testing by Interlaboratory Comparison Performed in 2010–2015 for Neutron Activation Analysis and Other AnalyticalTechniques
2017, International Atomic Energy Agency, Marketing and Sales Unit, Publishing Section
ERENTÜRK SEMA,HACIYAKUPOĞLU SEVİLAY,ESEN AYŞE NUR
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Case study 4: Diageo in Turkey: The lion’xxs milk versus global spirits Strategic Marketing Cases in Emerging Markets
Cham/İSVİÇRE, 2017, s. 47-60, Springer International Publishing
TUNÇALP DENİZ,ÖZTÜRKCAN ÖZDİNÇ DİDEM SELCEN
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Guilty or Not Guilty that Is the Question: Effect of Guilt Relieving Opportunity on Consumer-Brand Relationships
51. European Marketing Academy Conference, Budapeşte/MACARİSTAN, 24 Mayıs 2022
IŞIKSAL DİDEM GAMZE, KARAOSMANOĞLU ELİF
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Aggregate Review Metrics vs. Individual Reviews: How Do They Affect Risk Perception and Product Judgment
INFORMS Marketing Science Conference, Chicago/AMERİKA BİRLEŞİK DEVLETLERİ, 16 Haziran 2022
ÇEŞMECİ CANER, BURNAZ HURİYE ŞEBNEM
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Marketing Campaign Management Using Machine Learning Techniques: An Uplift Modeling Approach
INFUS 2022: Digital Acceleration and The New Normal, İzmir/TÜRKİYE, 19 Temmuz 2022
SANİSOĞLU MELTEM, KAYA TOLGA, BURNAZ HURİYE ŞEBNEM
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A Field Study on Sensory Cues and Customer Revisit Intention
Journal of Management, Marketing and Logistics, Vol. 9, No. 3, Eylül 2022, s. 105-114, ISSN: 2148-6670
KORKMAZ TUNA, HARİTAOĞLU GİZEM, BURNAZ HURİYE ŞEBNEM
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A novel neutrosophical approach in stakeholder analysis for sustainable fashion supply chains
Journal of Fashion Marketing and Management, Vol. 27, No. 2, Mart 2023, s. 370-394, ISSN: 1361-2026
KARADAYI USTA SALİHA
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Examining the effects of green marketing on the purchasing behaviours of consumers in socio-demographic aspects
International Journal of Social Sciences and Education Research, Mart 2017
ERTEMEL ADNAN VEYSEL,TURKOGLU ANIL
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Implications of Blockchain Technology on Marketing
Journal of International Trade, Logistics and Law, Vol. 4, No. 2, Aralık 2018, s. 35-45, ISSN: 2149-9748
ERTEMEL ADNAN VEYSEL
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Marketing Campaign Management Using Machine Learning Techniques: An Uplift Modeling Approach
INFUS 2022: Digital Acceleration and The New Normal, İzmir/TÜRKİYE, 19 Temmuz 2022
SANİSOĞLU MELTEM, KAYA TOLGA, BURNAZ HURİYE ŞEBNEM
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ANALYZING STORYTELLING ELEMENTS THROUGH ONLINE DATABASE PLATFORMS IMDb CASE
5th International Scientific Research Congress (IBAD-2020), Istanbul/TÜRKİYE, 1 Eylül 2020, s. 95-105
HASSAN MİRAL, ERTEMEL ADNAN VEYSEL
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Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, Vol. 237, No. 1, Ağustos 2014, s. 278-288, ISSN: 0377-2217
EKİNCİ YELİZ, ÜLENGİN FUSUN, URAY NİMET, ÜLENGİN KEMAL BURÇ
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The effect of sales promotions intensity on volume and variability in category sales of large retailers
JOURNAL OF MARKETING ANALYTICS, Vol. 10, Temmuz 2022, s. 19-29, ISSN: 2050-3318
ZEYBEK ÖMER, ÜLENGİN KEMAL BURÇ
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Gravity Model of Turkey s Fresh and Processed Fruit and Vegetable Export to the EU A Panel Data Analysis
Journal of International Food and Agribusiness Marketing, Vol. 18, No. 3/4, 2006, s. 7-21
,ATICI CEMALGÜLOĞLU BÜLENT
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