To Switch or Not? Analyzing The Question for Consumers in Turkish Mobile Telecommunications Marketing at the Confluence between Entertainment and Analytics
2017, s. 969-982, Springer International AG
ULUBASOGLU GONCA,SENEL MELTEM,BURNAZ HURİYE ŞEBNEM
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A Field Study on Sensory Cues and Customer Revisit Intention
Journal of Management, Marketing and Logistics, Vol. 9, No. 3, Eylül 2022, s. 105-114, ISSN: 2148-6670
KORKMAZ TUNA, HARİTAOĞLU GİZEM, BURNAZ HURİYE ŞEBNEM
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An Analysis of Voters’ Perception of Visual Advertisements with Respect to Neuro-Marketing Approach
Journal of Business, Economics and Finance, Vol. 7, No. 3, Haziran 2018, s. 237-258, ISSN: 2146-7943
ALBURAİ AHMED,GİRİSKEN YENER,BURNAZ HURİYE ŞEBNEM
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A holistic framework for patient experience: 5P model
INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING, Vol. 15, No. 4, Ekim 2021, s. 516-533, ISSN: 1750-6123
ÖZÇELİK AYŞE BENGİ, VARNALI KAAN, BURNAZ HURİYE ŞEBNEM
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The Impact of Framing on Donation Behavior: A Research Agenda
Journal of Management, Marketing and Logistics, Vol. 7, No. 2, 2020, s. 91-101, ISSN: 2148-6670
DEMİREL SİBEL,BURNAZ HURİYE ŞEBNEM,KARAOSMANOĞLU ELİF
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The Role of Peer Influence on Brand Community Commitment A SEM Model for Brand Communities in a Social Networking Site
AMA 2014 Summer Marketing Educators’ Conference, 1 Ağustos 2014
DEMİRAY MELEK,BURNAZ HURİYE ŞEBNEM
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A Multi Criteria Decision Analysis For Mobile Phone Purchasing
Global Marketing Conference, Tokyo/JAPONYA, 9 Eylül 2010, s. 2325-2336
BURNAZ HURİYE ŞEBNEM,TOPCU YUSUF İLKER
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A Qualitative Research On Perceived Authenticity of Corporate Social Responsibility
Journal of Management, Marketing and Logistics, Vol. 6, No. 4, Aralık 2019, s. 225-238, ISSN: 2148-6670
SAHİN KAZAZOGLU GOZDE NUR,BURNAZ HURİYE ŞEBNEM
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The Analysis of Marketing Strategies against the Market Entry of Innovative Products
The 20th International Conference on Multiple Criteria Decision Making, Chengdu/Jiuzhaigou/ÇİN HALK CUMHURİYETİ, 21 Haziran 2009, s. 202-203
SERVET GÜLÜM,SEDA DEDEŞ,BURNAZ HURİYE ŞEBNEM,TOPCU YUSUF İLKER
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Competitive Deviance from Ethicality: A Focus On Online Settings Ethics, Corporate Social Responsibility and Sustainability in Marketing
2019, s. 19-43, https://link.springer.com/book/10.10072F978-981-13-7924-6
SAHİN KAZAZOGLU GOZDE NUR,ÖZÇELİK AYŞE BENGİ,BURNAZ HURİYE ŞEBNEM
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Positioning of crowdfunding platforms: Turkey as an emerging market case
Journal of Management Marketing and Logistics, Vol. 6, No. 2, Ocak 2019, s. 84-94, ISSN: 2146-7943
DEMİRAY MELEK,BURNAZ HURİYE ŞEBNEM
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Modeling Marketing Strategies in Organic Food through Analytic Network Process
The 17th International Conference on Multiple Criteria Decision Making, Whistler/KANADA, 6 Ağustos 2004
TOPCU YUSUF İLKER,BURNAZ HURİYE ŞEBNEM,SÜHA URGAN
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A Cultural Content Analysis of Multinational Companies Websites
Qualitative Marketing Research: An International Journal, Vol. 14, No. 3, 2011, s. 274-288, ISSN: 1352-2752
NACAR RAMAZAN,BURNAZ HURİYE ŞEBNEM
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Marketing Practices and Performance of the Turkish Clothing Industry Firms Exporting to the European Union Advances in International Marketing
2000, s. 163-190, Ablex Publishing Corp., JAI Press
SEZGİN SELİME DEMET,URAY NİMET,BURNAZ HURİYE ŞEBNEM
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A Cross Cultural Analysis of Marketing Ethics The Case of Turkish Thai and American Businesspeople
Journal of Business Ethics, Vol. 90, No. 3, 2009, s. 371-382
BURNAZ HURİYE ŞEBNEM,M G SERAP ATAKAN,TOPCU YUSUF İLKER,ANUSORN SİNGHAPAKDİ
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Exploring the literal effect of country of origin for a new brand a conjoint analysis approach
Journal of International Consumer Marketing, Vol. 28, No. 2, Şubat 2016, s. 106-120, ISSN: 0896-1530
COŞKUN MERVE,BURNAZ HURİYE ŞEBNEM
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Customer Experience Quality Dimensions in Health Care: Perspectives of Industry Experts
Journal of Management, Marketing and Logistics, Vol. 6, No. 2, Nisan 2019, s. 62-72, ISSN: 2148-6670
ÖZÇELİK AYŞE BENGİ,BURNAZ HURİYE ŞEBNEM
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Marketing Strategies of Angora Rabbit Wool The Case for Turkey
Wool Technology and Sheep Breeding, Vol. 52, No. 1, 2004, s. 18-29
ÖNAL LEVENT
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OVERVIEW OF NEUTRON ACTIVATION ANALYSIS AT ITU TRIGA MARK II REACTOR Proficiency Testing by Interlaboratory Comparison Performed in 2010–2015 for Neutron Activation Analysis and Other AnalyticalTechniques
2017, International Atomic Energy Agency, Marketing and Sales Unit, Publishing Section
ERENTÜRK SEMA,HACIYAKUPOĞLU SEVİLAY,ESEN AYŞE NUR
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Customer Segmentation in FMCG Sector with RFM Method and Digital Marketing Recommendations in E-Commerce
Journal of Current Research on Engineering, Science and Technology, Ocak 2024, ISSN: 2651-2521
CEBECİ UFUK,EĞERCİ FEYZULLAH,ALTAŞ BUSE
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