Don’t Confuse Me! The Effect of Self-construal on the Relationship between Context Visual Complexity and Enjoyment
Academy of Marketing Science World Marketing Congress (AMS WMC), PORTO/PORTEKİZ, 27 Haziran 2018
ALTINİĞNE NEŞENUR,KARAOSMANOĞLU ELİF
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Advertising Value of Mobile Marketing Activities and Consumer Attitudes
Global Marketing Conference, Tokyo/JAPONYA, 9 Eylül 2010, s. 511-522
GÖZDE EREN,BURNAZ HURİYE ŞEBNEM,URAY NİMET
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Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective
Management & Marketing, Vol. 20, No. 2, Haziran 2025, s. 23-46, ISSN: 2069-8887
CERİT MUSTAFA MURAT,KARAOSMANOĞLU ELİF
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A gateway toward truly responsive customers: using the uplift modeling to increase the performance of a B2B marketing campaign
Journal of Marketing Analytics, Eylül 2023, ISSN: 2050-3318
SANİSOĞLU MELTEM, BURNAZ HURİYE ŞEBNEM, KAYA TOLGA
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iGaranti: Expanding the Frontiers of Mobile Banking Innovation Services Marketing Cases in Emerging Markets
Cham/İSVİÇRE, 2016, s. 89-106, SPRINGER
ÖZTÜRKCAN DİDEM SELCEN,TUNÇALP DENİZ
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İyi Bir Banyo Yenileme Deneyimi Nasıl Yaratılır?
Marketing Türkiye, Ocak 2025, ISSN: 1303-457X
ALACA ÜN HANDE,BURNAZ HURİYE ŞEBNEM
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A Literature Survey on the Usage of Fuzzy MCDM Methods for Digital Marketing Fuzzy Optimization and Multi Criteria Decision Making in Digital Marketing
2016, IGI Global
KARAŞAN ALİ,YAZICI IBRAHIM,KAHRAMAN CENGİZ
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Illusional Marketing: The Use of Storytelling, User Experience and Gamification in Business
Nebraska/AMERİKA BİRLEŞİK DEVLETLERİ, 2021, University of Nebraska, Lincoln
ERTEMEL ADNAN VEYSEL
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The Impact of Store Disorderliness on Shopping Behavior in a Fashion Retail Context
American Marketing Association Summer Conference, 4 Ağustos 2017
COŞKUN MERVE,BURNAZ HURİYE ŞEBNEM
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A Market Share Prediction Model Based on Household Panel Data
INFORMS Marketing 2007 Conference, 26 Haziran 2007
KAYA TOLGA,ÜLENGİN KEMAL BURÇ
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Evolution du Marketing à L'ère de la Révolution Digitale: Disruption et Transformation du Domaine
CEDIMES 50th Anniversary Colloquium, 12 Ekim 2023, ISSN: 2110-6045
BURNAZ HURİYE ŞEBNEM
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How Does Relationship Marketing Relate to Performance?
Global İşletme Araştırmaları Kongresi, 24 Mayıs 2018
SANİSOĞLU MELTEM, BURNAZ HURİYE ŞEBNEM
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Mobilizing Religious Sentiments By Music Politics Marketing Both The European
Religion and Politics: Conflict or Cooperation” University of Helsinki, Finlanda, 6 Mayıs 2007
SONGÜL KARAHASANOĞLU, İŞTAR ÖZAYDIN
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Modular Design As A Capability for Creating Future Products Under Uncertainty A Focused Isue on the Marketing Process in Organizational Competence
2005, Elsevier
ASAN UMUT,POLAT SEÇKİN,SERDAR ASAN ŞEYDA
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The Impact of Company Facebook Page on WOM Communication Of New Product
The 16th World Marketing Congress, Melbourne/AVUSTRALYA, 17 Temmuz 2013
DEMİRAY MELEK,BURNAZ HURİYE ŞEBNEM
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Resource Scarcity and Psychological Well-Being: Is Less Really More? Marketing in a Multicultural and Vibrant World
2024, Springer Nature Switzerland
AYAR BAHADIR,BURNAZ HURİYE ŞEBNEM
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3D PRINTING AS A NEW DIMENSION TO MARKETING
34th SISECAM INTERNATIONAL GLASS SYMPOSIUM, 20 Kasım 2019
ERTEMEL ADNAN VEYSEL
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Has Luxury Consumption Something to Do with Fear and Love?
The 22nd AMS World Marketing Congress, Edinburgh/İNGİLTERE, 9 Temmuz 2019
ÇEŞMECİ CANER,BURNAZ HURİYE ŞEBNEM
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Understanding the Intention to Use Netflix: An Extended Technology Acceptance Model Approach
nternational Review of Management and Marketing, 2019, ISSN: 2146-4405
İNCE OĞUZHAN,CEBECİ UFUK,TURKCAN HULYA
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The short-term and long-term impact of marketing related factors on business performance
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2018
ÇAĞLA BURÇİN AKDOĞAN
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