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Case study 4: Diageo in Turkey: The lion’xxs milk versus global spirits Strategic Marketing Cases in Emerging Markets
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To Switch or Not? Analyzing The Question for Consumers in Turkish Mobile Telecommunications Marketing at the Confluence between Entertainment and Analytics
2017, s. 969-982, Springer International AG
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Competitive Deviance from Ethicality: A Focus On Online Settings Ethics, Corporate Social Responsibility and Sustainability in Marketing
2019, s. 19-43, https://link.springer.com/book/10.10072F978-981-13-7924-6
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OVERVIEW OF NEUTRON ACTIVATION ANALYSIS AT ITU TRIGA MARK II REACTOR Proficiency Testing by Interlaboratory Comparison Performed in 2010–2015 for Neutron Activation Analysis and Other AnalyticalTechniques
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The Analysis of Marketing Strategies against the Market Entry of Innovative Products
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A Multi Criteria Decision Analysis Approach to Measure The Effectiveness of Sports Sponsorship
The 16th World Marketing Congress, Melbourne/AVUSTRALYA, 17 Temmuz 2013
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The Role of Peer Influence on Brand Community Commitment A SEM Model for Brand Communities in a Social Networking Site
AMA 2014 Summer Marketing Educators’ Conference, 1 Ağustos 2014
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Information Content in TV Advertising A Comparative Analysis of German and Turkish TV Commercials
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Modeling Marketing Strategies in Organic Food through Analytic Network Process
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OVERVIEW OF NEUTRON ACTIVATION ANALYSIS AT ITU TRIGA MARK II REACTOR Proficiency Testing by Interlaboratory Comparison Performed in 2010–2015 for Neutron Activation Analysis and Other AnalyticalTechniques
2017, International Atomic Energy Agency, Marketing and Sales Unit, Publishing Section
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A holistic framework for patient experience: 5P model
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Teaching Note: Case 4: Diageo in Turkey: The lion’s milk versus global spirits Instructor’s Manual for Strategic Marketing Cases in Emerging Markets
Cham/İSVİÇRE, 2017, s. 27-34, Springer
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Guilty or Not Guilty that Is the Question: Effect of Guilt Relieving Opportunity on Consumer-Brand Relationships
51. European Marketing Academy Conference, Budapeşte/MACARİSTAN, 24 Mayıs 2022
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Marketing Campaign Management Using Machine Learning Techniques: An Uplift Modeling Approach
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Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, Vol. 237, No. 1, Ağustos 2014, s. 278-288, ISSN: 0377-2217
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An analysis on the marketing budget of a newsvendor
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