A holistic empirical approach to marketing activities and performance interaction in banking industry: the mediating role of customer-based brand equity
Business Process Management Journal, Eylül 2024, ISSN: 1463-7154
AKDOĞAN ÇAĞLA BURÇİN,URAY NİMET,ÜLENGİN KEMAL BURÇ,KIYGI ÇALLI MELTEM
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Marketing Strategies of Angora Rabbit Wool The Case for Turkey
Wool Technology and Sheep Breeding, Vol. 52, No. 1, 2004, s. 18-29
ÖNAL LEVENT
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Digital Marketing System Management For Medical Travel Companies
IIOABJ, Vol. 9, No. 6, Eylül 2018, s. 28-35, ISSN: 0976-3104
CAMGÖZ AKDAĞ HATİCE,ALYİLDİZ TUGAY,GUNDOGDU MELİH
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A Multi Criteria Decision Analysis Approach to Measure The Effectiveness of Sports Sponsorship
The 16th World Marketing Congress, Melbourne/AVUSTRALYA, 17 Temmuz 2013
IŞIK MİNE,ÖZAYDIN ÖZAY,BURNAZ HURİYE ŞEBNEM,TOPCU YUSUF İLKER
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An analysis on the marketing budget of a newsvendor
OPERATIONAL RESEARCH, Vol. 22, No. 3, Ocak 2022, s. 2587-2603, ISSN: 1109-2858
GÜLER MEHMET GÜRAY
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Marketing Campaign Management Using Machine Learning Techniques: An Uplift Modeling Approach
INFUS 2022: Digital Acceleration and The New Normal, İzmir/TÜRKİYE, 19 Temmuz 2022
SANİSOĞLU MELTEM, KAYA TOLGA, BURNAZ HURİYE ŞEBNEM
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THE IMPACT OF CORPORATE BRAND TRANSGRESSION ON PUNISHING CORPORATE TRANSGRESSOR MODERATING ROLE OF RELIGIOUS ORIENTATION
18th World Marketing Congress, Bari/İTALYA, 14 Temmuz 2015
KARAOSMANOĞLU ELİF,IŞIKSAL DİDEM GAMZE
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Analyzing the impact of Covid-19 on sustainable fashion consumption with a model based on consumer value perceptions
Emerald, Vol. 27, No. 5, Ocak 2023, s. 826-850, ISSN: 1361-2026
OKUR NAZAN, SARIÇAM CANAN, IRI ALEYNA RUMEYSA, SARI IREM
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Seven dimensions of corporate identity
European Journal of Marketing, Vol. 40, No. 7/8, Temmuz 2006, s. 846-869, ISSN: 0309-0566
MELEWAR T C,KARAOSMANOĞLU ELİF
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An Analysis of Voters’ Perception of Visual Advertisements with Respect to Neuro-Marketing Approach
Journal of Business, Economics and Finance, Vol. 7, No. 3, Haziran 2018, s. 237-258, ISSN: 2146-7943
ALBURAİ AHMED,GİRİSKEN YENER,BURNAZ HURİYE ŞEBNEM
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The Development and Transfer of Scholarly Marketing Thought in Turkey A Scientometric Analysis of Master and PhD Theses 1980 2008 in An Emerging Country
8. Uluslararası Bilgi Yönetimi ve Ekonomisi Kongresi, İstanbul/TÜRKİYE, 28 Ekim 2010, s. 413-428
WÜHRER GERHARD,BİLGİN ZEYNEP,KARAOSMANOĞLU ELİF
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Exploring the literal effect of country of origin for a new brand a conjoint analysis approach
Journal of International Consumer Marketing, Vol. 28, No. 2, Şubat 2016, s. 106-120, ISSN: 0896-1530
COŞKUN MERVE,BURNAZ HURİYE ŞEBNEM
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Competitive Aggresiveness and Small Firm Performance An Exploratory Study in Greek IT Sector
AUMEC International4Conference on Marketing and Entrepreneurship 2009,, Antalya/TÜRKİYE, Vol. 1, 6 Nisan 2009, s. 625-638
MOURİOTİ OLGA,KARAOSMANOĞLU ELİF
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Guilty or Not Guilty that Is the Question: Effect of Guilt Relieving Opportunity on Consumer-Brand Relationships
51. European Marketing Academy Conference, Budapeşte/MACARİSTAN, 24 Mayıs 2022
IŞIKSAL DİDEM GAMZE, KARAOSMANOĞLU ELİF
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An Exploratory Cross Cultural Analysis of Marketing Ethics The Case of Turkish Thai and American Businesspeople
Journal of Business Ethics, Vol. 90, No. S3, Aralık 2009, s. 371-382, ISSN: 0167-4544
BURNAZ HURİYE ŞEBNEM,ATAKAN MUKADDES GÜL SERAP,TOPCU YUSUF İLKER,SINGHAPAKDI ANUSORN
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A novel neutrosophical approach in stakeholder analysis for sustainable fashion supply chains
Journal of Fashion Marketing and Management, Vol. 27, No. 2, Mart 2023, s. 370-394, ISSN: 1361-2026
KARADAYI USTA SALİHA
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A Contingency Framework for The Durational Component of the Service Experience An Exploratory Study
12. Biannual World Marketing Kongresi, Vol. 1
KARAOSMANOĞLU ELİF
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A holistic framework for patient experience: 5P model
INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING, Vol. 15, No. 4, Ekim 2021, s. 516-533, ISSN: 1750-6123
ÖZÇELİK AYŞE BENGİ, VARNALI KAAN, BURNAZ HURİYE ŞEBNEM
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Customer Experience Quality Dimensions in Health Care: Perspectives of Industry Experts
Journal of Management, Marketing and Logistics, Vol. 6, No. 2, Nisan 2019, s. 62-72, ISSN: 2148-6670
ÖZÇELİK AYŞE BENGİ,BURNAZ HURİYE ŞEBNEM
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A Grounded Theory of Customer Experience
52. Academy of Marketing Conference, LONDRA/İNGİLTERE, 2 Temmuz 2019
KARAOSMANOĞLU ELİF,DEMİR ÖZGE
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