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A holistic empirical approach to marketing activities and performance interaction in banking industry: the mediating role of customer-based brand equity
Business Process Management Journal, Eylül 2024, ISSN: 1463-7154
AKDOĞAN ÇAĞLA BURÇİN,URAY NİMET,ÜLENGİN KEMAL BURÇ,KIYGI ÇALLI MELTEM
Kemal Burç Ülengin Özgün Makale
Marketing Strategies of Angora Rabbit Wool The Case for Turkey
Wool Technology and Sheep Breeding, Vol. 52, No. 1, 2004, s. 18-29
ÖNAL LEVENT
Levent Önal Özgün Makale
Digital Marketing System Management For Medical Travel Companies
IIOABJ, Vol. 9, No. 6, Eylül 2018, s. 28-35, ISSN: 0976-3104
CAMGÖZ AKDAĞ HATİCE,ALYİLDİZ TUGAY,GUNDOGDU MELİH
Hatice Camgöz Akdağ Özgün Makale
A Multi Criteria Decision Analysis Approach to Measure The Effectiveness of Sports Sponsorship
The 16th World Marketing Congress, Melbourne/AVUSTRALYA, 17 Temmuz 2013
IŞIK MİNE,ÖZAYDIN ÖZAY,BURNAZ HURİYE ŞEBNEM,TOPCU YUSUF İLKER
Huriye Şebnem Burnaz Tam metin bildiri
An analysis on the marketing budget of a newsvendor
OPERATIONAL RESEARCH, Vol. 22, No. 3, Ocak 2022, s. 2587-2603, ISSN: 1109-2858
GÜLER MEHMET GÜRAY
Marketing Campaign Management Using Machine Learning Techniques: An Uplift Modeling Approach
INFUS 2022: Digital Acceleration and The New Normal, İzmir/TÜRKİYE, 19 Temmuz 2022
SANİSOĞLU MELTEM, KAYA TOLGA, BURNAZ HURİYE ŞEBNEM
Tolga Kaya Tam metin bildiri
THE IMPACT OF CORPORATE BRAND TRANSGRESSION ON PUNISHING CORPORATE TRANSGRESSOR MODERATING ROLE OF RELIGIOUS ORIENTATION
18th World Marketing Congress, Bari/İTALYA, 14 Temmuz 2015
KARAOSMANOĞLU ELİF,IŞIKSAL DİDEM GAMZE
Analyzing the impact of Covid-19 on sustainable fashion consumption with a model based on consumer value perceptions
Emerald, Vol. 27, No. 5, Ocak 2023, s. 826-850, ISSN: 1361-2026
OKUR NAZAN, SARIÇAM CANAN, IRI ALEYNA RUMEYSA, SARI IREM
Canan Sarıçam Özgün Makale MARKETING
Seven dimensions of corporate identity
European Journal of Marketing, Vol. 40, No. 7/8, Temmuz 2006, s. 846-869, ISSN: 0309-0566
MELEWAR T C,KARAOSMANOĞLU ELİF
An Analysis of Voters’ Perception of Visual Advertisements with Respect to Neuro-Marketing Approach
Journal of Business, Economics and Finance, Vol. 7, No. 3, Haziran 2018, s. 237-258, ISSN: 2146-7943
ALBURAİ AHMED,GİRİSKEN YENER,BURNAZ HURİYE ŞEBNEM
Huriye Şebnem Burnaz Özgün Makale
The Development and Transfer of Scholarly Marketing Thought in Turkey A Scientometric Analysis of Master and PhD Theses 1980 2008 in An Emerging Country
8. Uluslararası Bilgi Yönetimi ve Ekonomisi Kongresi, İstanbul/TÜRKİYE, 28 Ekim 2010, s. 413-428
WÜHRER GERHARD,BİLGİN ZEYNEP,KARAOSMANOĞLU ELİF
Elif Karaosmanoğlu Tam metin bildiri
Exploring the literal effect of country of origin for a new brand a conjoint analysis approach
Journal of International Consumer Marketing, Vol. 28, No. 2, Şubat 2016, s. 106-120, ISSN: 0896-1530
COŞKUN MERVE,BURNAZ HURİYE ŞEBNEM
Huriye Şebnem Burnaz Özgün Makale
Competitive Aggresiveness and Small Firm Performance An Exploratory Study in Greek IT Sector
AUMEC International4Conference on Marketing and Entrepreneurship 2009,, Antalya/TÜRKİYE, Vol. 1, 6 Nisan 2009, s. 625-638
MOURİOTİ OLGA,KARAOSMANOĞLU ELİF
Elif Karaosmanoğlu Tam metin bildiri
Guilty or Not Guilty that Is the Question: Effect of Guilt Relieving Opportunity on Consumer-Brand Relationships
51. European Marketing Academy Conference, Budapeşte/MACARİSTAN, 24 Mayıs 2022
IŞIKSAL DİDEM GAMZE, KARAOSMANOĞLU ELİF
Elif Karaosmanoğlu Tam metin bildiri
An Exploratory Cross Cultural Analysis of Marketing Ethics The Case of Turkish Thai and American Businesspeople
Journal of Business Ethics, Vol. 90, No. S3, Aralık 2009, s. 371-382, ISSN: 0167-4544
BURNAZ HURİYE ŞEBNEM,ATAKAN MUKADDES GÜL SERAP,TOPCU YUSUF İLKER,SINGHAPAKDI ANUSORN
Yusuf İlker Topcu Özgün Makale
A novel neutrosophical approach in stakeholder analysis for sustainable fashion supply chains
Journal of Fashion Marketing and Management, Vol. 27, No. 2, Mart 2023, s. 370-394, ISSN: 1361-2026
KARADAYI USTA SALİHA
Saliha Karadayı Usta Özgün Makale
A Contingency Framework for The Durational Component of the Service Experience An Exploratory Study
12. Biannual World Marketing Kongresi, Vol. 1
KARAOSMANOĞLU ELİF
Elif Karaosmanoğlu Tam metin bildiri
A holistic framework for patient experience: 5P model
INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING, Vol. 15, No. 4, Ekim 2021, s. 516-533, ISSN: 1750-6123
ÖZÇELİK AYŞE BENGİ, VARNALI KAAN, BURNAZ HURİYE ŞEBNEM
Huriye Şebnem Burnaz Özgün Makale
Customer Experience Quality Dimensions in Health Care: Perspectives of Industry Experts
Journal of Management, Marketing and Logistics, Vol. 6, No. 2, Nisan 2019, s. 62-72, ISSN: 2148-6670
ÖZÇELİK AYŞE BENGİ,BURNAZ HURİYE ŞEBNEM
Huriye Şebnem Burnaz Özgün Makale
A Grounded Theory of Customer Experience
52. Academy of Marketing Conference, LONDRA/İNGİLTERE, 2 Temmuz 2019
KARAOSMANOĞLU ELİF,DEMİR ÖZGE

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