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Özel Aralık Girişi

Has Luxury Consumption Something to Do with Fear and Love? Enlightened Marketing in Challenging Times, Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2020, s. 83-95, Springer International Publishing
ÇEŞMECİ CANER,BURNAZ HURİYE ŞEBNEM
Huriye Şebnem Burnaz Bilimsel KitapKitap Bölümü
A Multi Criteria Decision Analysis Approach to Measure the Effectiveness of Sports Sponsorship Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2016, Springer, Cham
IŞIK MİNE,ÖZAYDIN ÖZAY,BURNAZ HURİYE ŞEBNEM,TOPCU YUSUF İLKER
Huriye Şebnem Burnaz Bilimsel KitapKitap Bölümü
The Impact of Company Facebook Page on Wom Communication of New Product Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2016, s. 234-243, Springer Cham
DEMİRAY MELEK,BURNAZ HURİYE ŞEBNEM
Huriye Şebnem Burnaz Bilimsel KitapKitap Bölümü
The Role of Marketing Accountability at the Marketing and Research Development Departments Integration and the New Product Success
38. European Marketing Academy Konferansı, Nantes/FRANSA, Vol. 1, 26 Mayıs 2009
ACAR OĞUZ ALİ,KARAOSMANOĞLU ELİF,NİEJSSEN ED
Elif Karaosmanoğlu Tam metin bildiri
Effects of Market Orientation on Cooperation between R D and Marketing
15th World Marketing Congress 2011, Reims/FRANSA, Vol. 1, 19 Temmuz 2011
KARAOSMANOĞLU ELİF
Elif Karaosmanoğlu Tam metin bildiri
Best Conference Paper
Academy of Marketing SIG in Branding, 2007
The role of marketing accountability at the marketing and research and development departments' integration and the new product success
Fen Bilimleri Enstitüsü, İstanbul Teknik Üniversitesi, 2009
OĞUZ ALİ ACAR
Elif Karaosmanoğlu Tez Yüksek Lisans Tamamlandı
Exploring the experiential marketing and virtual reality: Research on experiential marketing applications utilized by service sector in Turkey
Sosyal Bilimler Enstitüsü, Bahçeşehir Üniversitesi, 2016
UTBAN BARAN AKİFOĞLU
Adnan Veysel Ertemel Tez Yüksek Lisans Tamamlandı
A Marketing Approach to a Psychological Problem: Problematic Smartphone Use on Adolescents
INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, Vol. 17, No. 7, Nisan 2020, ISSN: 1660-4601
ERTEMEL ADNAN VEYSEL,ARİ ELA
A gateway toward truly responsive customers: using the uplift modeling to increase the performance of a B2B marketing campaign
Journal of Marketing Analytics, Eylül 2023, ISSN: 2050-3318
SANİSOĞLU MELTEM, BURNAZ HURİYE ŞEBNEM, KAYA TOLGA
Tolga Kaya Özgün Makale
A gateway toward truly responsive customers: using the uplift modeling to increase the performance of a B2B marketing campaign
Journal of Marketing Analytics, Eylül 2023, ISSN: 2050-3318
SANİSOĞLU MELTEM, BURNAZ HURİYE ŞEBNEM, KAYA TOLGA
Huriye Şebnem Burnaz Özgün Makale
A Marketing Approach to a Psychological Problem: Problematic Smartphone Use on Adolescents
INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, Vol. 17, No. 7, Ocak 2020, ISSN: 1660-4601
ERTEMEL ADNAN VEYSEL, ARI ELA
The Influence of Influencer Marketing on Youtube Influencers
International Journal of Internet Marketing and Advertising, Vol. 15, No. 2, Nisan 2021, s. 201-219, ISSN: 1741-8100
AÇIKGÖZ FULYA, BURNAZ HURİYE ŞEBNEM
Huriye Şebnem Burnaz Özgün Makale
A Theoretical Discussion on Marketing Agility and Adaptive Marketing Capabilities in Regards to Firm Performance
Pazarlama Teorisi ve Uygulamaları, Vol. 7, No. 2, Aralık 2021, s. 129-147, ISSN: 21492638
CERİT MUSTAFA MURAT, KARAOSMANOĞLU ELİF
Even You Wrong Me, I May Still Like You: Consumer Dishonesty in Cases of Feeling Cheated
Academy of Marketing Science World Marketing Congress (AMS WMC), PORTO/PORTEKİZ, 27 Temmuz 2018
IŞIKSAL DİDEM GAMZE,KARAOSMANOĞLU ELİF
Elif Karaosmanoğlu Tam metin bildiri
Don’t Confuse Me! The Effect of Self-construal on the Relationship between Context Visual Complexity and Enjoyment
Academy of Marketing Science World Marketing Congress (AMS WMC), PORTO/PORTEKİZ, 27 Haziran 2018
ALTINİĞNE NEŞENUR,KARAOSMANOĞLU ELİF
Elif Karaosmanoğlu Tam metin bildiri
The role of other customer effect in corporate marketing
European Journal of Marketing, Vol. 45, No. 9/10, Eylül 2011, s. 1416-1445, ISSN: 0309-0566
KARAOSMANOĞLU ELİF,ELMADAĞ BAŞ AYŞE BANU,ZHANG JİNGYUN KAY
Don’t Confuse Me! The Effect of Self-construal on the Relationship between Context Visual Complexity and Enjoyment
Academy of Marketing Science World Marketing Congress (AMS WMC), Haziran 2018, s. 1-10
ALTİNİGNE N., KARAOSMANOGLU E.
Marketing Practices of the Turkish Clothing Industry Firms Exporting to the European Union
Advances in International Marketing, Vol. 10, 2000, s. 163-190
SEZGIN S., URAY N., BURNAZ S.
Advertising Value of Mobile Marketing Activities and Consumer Attitudes
Global Marketing Conference, Tokyo/JAPONYA, 9 Eylül 2010, s. 511-522
GÖZDE EREN,BURNAZ HURİYE ŞEBNEM,URAY NİMET
Huriye Şebnem Burnaz Tam metin bildiri

İLETİŞİM BİLGİLERİ

İstanbul Teknik Üniversitesi Rektörlüğü İTÜ Ayazağa Kampüsü Rektörlük Binası, Maslak-Sarıyer / İstanbul Tel: +90 212 285 3930