A Typology of Mobile Consumers Drawing on an Analysis of Mobile Services Consumption
EMAC - the 48th Annual Conference for the European Marketing Academy, Hamburg/ALMANYA, 28 Mayıs 2019
KOÇYİĞİT ZEKERİYA EREN,GÜLTEKİN SALMAN GÜLBERK,KARAOSMANOĞLU ELİF
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The Development and Transfer of Scholarly Marketing Thought in Turkey A Scientometric Analysis of Master and PhD Theses 1980 2008 in An Emerging Country
8. Uluslararası Bilgi Yönetimi ve Ekonomisi Kongresi, İstanbul/TÜRKİYE, 28 Ekim 2010, s. 413-428
WÜHRER GERHARD,BİLGİN ZEYNEP,KARAOSMANOĞLU ELİF
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A Multi Criteria Decision Analysis Approach to Measure the Effectiveness of Sports Sponsorship Looking Forward Looking Back Drawing on the Past to Shape the Future of Marketing
2016, s. 564-573, Springer
IŞIK MİNE,ÖZAYDIN ÖZAY,BURNAZ HURİYE ŞEBNEM,TOPCU YUSUF İLKER
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Case study 4: Diageo in Turkey: The lion’xxs milk versus global spirits Strategic Marketing Cases in Emerging Markets
Cham/İSVİÇRE, 2017, s. 47-60, Springer International Publishing
TUNÇALP DENİZ,ÖZTÜRKCAN ÖZDİNÇ DİDEM SELCEN
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OVERVIEW OF NEUTRON ACTIVATION ANALYSIS AT ITU TRIGA MARK II REACTOR Proficiency Testing by Interlaboratory Comparison Performed in 2010–2015 for Neutron Activation Analysis and Other AnalyticalTechniques
2017, International Atomic Energy Agency, Marketing and Sales Unit, Publishing Section
ERENTÜRK SEMA,HACIYAKUPOĞLU SEVİLAY,ESEN AYŞE NUR
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Marketing Practices and Performance of the Turkish Clothing Industry Firms Exporting to the European Union Advances in International Marketing
2000, s. 163-190, Ablex Publishing Corp., JAI Press
SEZGİN SELİME DEMET,URAY NİMET,BURNAZ HURİYE ŞEBNEM
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Competitive Deviance from Ethicality: A Focus On Online Settings Ethics, Corporate Social Responsibility and Sustainability in Marketing
2019, s. 19-43, https://link.springer.com/book/10.10072F978-981-13-7924-6
SAHİN KAZAZOGLU GOZDE NUR,ÖZÇELİK AYŞE BENGİ,BURNAZ HURİYE ŞEBNEM
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To Switch or Not? Analyzing The Question for Consumers in Turkish Mobile Telecommunications Marketing at the Confluence between Entertainment and Analytics
2017, s. 969-982, Springer International AG
ULUBASOGLU GONCA,SENEL MELTEM,BURNAZ HURİYE ŞEBNEM
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OVERVIEW OF NEUTRON ACTIVATION ANALYSIS AT ITU TRIGA MARK II REACTOR Proficiency Testing by Interlaboratory Comparison Performed in 2010–2015 for Neutron Activation Analysis and Other AnalyticalTechniques
2017, International Atomic Energy Agency, Marketing and Sales Unit, Publishing Section
ERENTÜRK SEMA,HACIYAKUPOĞLU SEVİLAY,ESEN AYŞE NUR
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A holistic framework for patient experience: 5P model
INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING, Vol. 15, No. 4, Ekim 2021, s. 516-533, ISSN: 1750-6123
ÖZÇELİK AYŞE BENGİ, VARNALI KAAN, BURNAZ HURİYE ŞEBNEM
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Teaching Note: Case 4: Diageo in Turkey: The lion’s milk versus global spirits Instructor’s Manual for Strategic Marketing Cases in Emerging Markets
Cham/İSVİÇRE, 2017, s. 27-34, Springer
TUNÇALP DENİZ, ÖZTÜRKCAN ÖZDİNÇ DİDEM SELCEN
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Aggregate Review Metrics vs. Individual Reviews: How Do They Affect Risk Perception and Product Judgment
INFORMS Marketing Science Conference, Chicago/AMERİKA BİRLEŞİK DEVLETLERİ, 16 Haziran 2022
ÇEŞMECİ CANER, BURNAZ HURİYE ŞEBNEM
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Marketing Campaign Management Using Machine Learning Techniques: An Uplift Modeling Approach
INFUS 2022: Digital Acceleration and The New Normal, İzmir/TÜRKİYE, 19 Temmuz 2022
SANİSOĞLU MELTEM, KAYA TOLGA, BURNAZ HURİYE ŞEBNEM
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Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, Vol. 237, No. 1, Ağustos 2014, s. 278-288, ISSN: 0377-2217
EKİNCİ YELİZ, ÜLENGİN FUSUN, URAY NİMET, ÜLENGİN KEMAL BURÇ
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The effect of sales promotions intensity on volume and variability in category sales of large retailers
JOURNAL OF MARKETING ANALYTICS, Vol. 10, Temmuz 2022, s. 19-29, ISSN: 2050-3318
ZEYBEK ÖMER, ÜLENGİN KEMAL BURÇ
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Guilty or Not Guilty that Is the Question: Effect of Guilt Relieving Opportunity on Consumer-Brand Relationships
51. European Marketing Academy Conference, Budapeşte/MACARİSTAN, 24 Mayıs 2022
IŞIKSAL DİDEM GAMZE, KARAOSMANOĞLU ELİF
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Marketing Strategies of Angora Rabbit Wool The Case for Turkey
Wool Technology and Sheep Breeding, Vol. 52, No. 1, 2004, s. 18-29
ÖNAL LEVENT
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Customer Segmentation in FMCG Sector with RFM Method and Digital Marketing Recommendations in E-Commerce
Journal of Current Research on Engineering, Science and Technology, Ocak 2024, ISSN: 2651-2521
CEBECİ UFUK,EĞERCİ FEYZULLAH,ALTAŞ BUSE
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A holistic empirical approach to marketing activities and performance interaction in banking industry: the mediating role of customer-based brand equity
Business Process Management Journal, Eylül 2024, ISSN: 1463-7154
AKDOĞAN ÇAĞLA BURÇİN,URAY NİMET,ÜLENGİN KEMAL BURÇ,KIYGI ÇALLI MELTEM
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A Field Study on Sensory Cues and Customer Revisit Intention
Journal of Management, Marketing and Logistics, Vol. 9, No. 3, Eylül 2022, s. 105-114, ISSN: 2148-6670
KORKMAZ TUNA, HARİTAOĞLU GİZEM, BURNAZ HURİYE ŞEBNEM
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