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Case study 4: Diageo in Turkey: The lion’xxs milk versus global spirits Strategic Marketing Cases in Emerging Markets
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The Analysis of Marketing Strategies against the Market Entry of Innovative Products
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A Multi Criteria Decision Analysis Approach to Measure The Effectiveness of Sports Sponsorship
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Information Content in TV Advertising A Comparative Analysis of German and Turkish TV Commercials
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Modeling Marketing Strategies in Organic Food through Analytic Network Process
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OVERVIEW OF NEUTRON ACTIVATION ANALYSIS AT ITU TRIGA MARK II REACTOR Proficiency Testing by Interlaboratory Comparison Performed in 2010–2015 for Neutron Activation Analysis and Other AnalyticalTechniques
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Teaching Note: Case 4: Diageo in Turkey: The lion’s milk versus global spirits Instructor’s Manual for Strategic Marketing Cases in Emerging Markets
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Guilty or Not Guilty that Is the Question: Effect of Guilt Relieving Opportunity on Consumer-Brand Relationships
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An analysis on the marketing budget of a newsvendor
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Aggregate Review Metrics vs. Individual Reviews: How Do They Affect Risk Perception and Product Judgment
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