Location-based Mobile Content Consumption: Informational vs. Transformational Content in the Form of In-App Push Notifications
48. European Marketing Academy Conference, HAMBURG/ALMANYA, 28 Mayıs 2019
KARAOSMANOĞLU ELİF,ASSIOURAS IOANNIS
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The Development and Transfer of Scholarly Marketing Thought in Turkey A Scientometric Analysis of Master and PhD Theses 1980 2008 in An Emerging Country
8. Uluslararası Bilgi Yönetimi ve Ekonomisi Kongresi, İstanbul/TÜRKİYE, 28 Ekim 2010, s. 413-428
WÜHRER GERHARD,BİLGİN ZEYNEP,KARAOSMANOĞLU ELİF
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Marketing Strategies of Angora Rabbit Wool The Case for Turkey
Wool Technology and Sheep Breeding, Vol. 52, No. 1, 2004, s. 18-29
ÖNAL LEVENT
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An analysis on the marketing budget of a newsvendor
OPERATIONAL RESEARCH, Vol. 22, No. 3, Ocak 2022, s. 2587-2603, ISSN: 1109-2858
GÜLER MEHMET GÜRAY
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OVERVIEW OF NEUTRON ACTIVATION ANALYSIS AT ITU TRIGA MARK II REACTOR Proficiency Testing by Interlaboratory Comparison Performed in 2010–2015 for Neutron Activation Analysis and Other AnalyticalTechniques
2017, International Atomic Energy Agency, Marketing and Sales Unit, Publishing Section
ERENTÜRK SEMA,HACIYAKUPOĞLU SEVİLAY,ESEN AYŞE NUR
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Customer Segmentation in FMCG Sector with RFM Method and Digital Marketing Recommendations in E-Commerce
Journal of Current Research on Engineering, Science and Technology, Ocak 2024, ISSN: 2651-2521
CEBECİ UFUK,EĞERCİ FEYZULLAH,ALTAŞ BUSE
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The Effects of Service Quality Perceived Value and Price Fairness on Customer Satisfaction and Loyalty in the Hotel Industry
3rd ınternational Conference on Marketing, Business and Management, 9 Ekim 2016
ALTIN GÜMÜŞSOY ÇİĞDEM,KÖSEOĞLU BERKEHAN
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OVERVIEW OF NEUTRON ACTIVATION ANALYSIS AT ITU TRIGA MARK II REACTOR Proficiency Testing by Interlaboratory Comparison Performed in 2010–2015 for Neutron Activation Analysis and Other AnalyticalTechniques
2017, International Atomic Energy Agency, Marketing and Sales Unit, Publishing Section
ERENTÜRK SEMA,HACIYAKUPOĞLU SEVİLAY,ESEN AYŞE NUR
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Marketing Campaign Management Using Machine Learning Techniques: An Uplift Modeling Approach
INFUS 2022: Digital Acceleration and The New Normal, İzmir/TÜRKİYE, 19 Temmuz 2022
SANİSOĞLU MELTEM, KAYA TOLGA, BURNAZ HURİYE ŞEBNEM
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The Analysis of Marketing Strategies against the Market Entry of Innovative Products
The 20th International Conference on Multiple Criteria Decision Making, Chengdu/Jiuzhaigou/ÇİN HALK CUMHURİYETİ, 21 Haziran 2009, s. 202-203
SERVET GÜLÜM,SEDA DEDEŞ,BURNAZ HURİYE ŞEBNEM,TOPCU YUSUF İLKER
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The Role of Peer Influence on Brand Community Commitment A SEM Model for Brand Communities in a Social Networking Site
AMA 2014 Summer Marketing Educators’ Conference, 1 Ağustos 2014
DEMİRAY MELEK,BURNAZ HURİYE ŞEBNEM
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A Field Study on Sensory Cues and Customer Revisit Intention
Journal of Management, Marketing and Logistics, Vol. 9, No. 3, Eylül 2022, s. 105-114, ISSN: 2148-6670
KORKMAZ TUNA, HARİTAOĞLU GİZEM, BURNAZ HURİYE ŞEBNEM
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A holistic framework for patient experience: 5P model
INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING, Vol. 15, No. 4, Ekim 2021, s. 516-533, ISSN: 1750-6123
ÖZÇELİK AYŞE BENGİ, VARNALI KAAN, BURNAZ HURİYE ŞEBNEM
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A Multi Criteria Decision Analysis Approach to Measure The Effectiveness of Sports Sponsorship
The 16th World Marketing Congress, Melbourne/AVUSTRALYA, 17 Temmuz 2013
IŞIK MİNE,ÖZAYDIN ÖZAY,BURNAZ HURİYE ŞEBNEM,TOPCU YUSUF İLKER
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Competitive Deviance from Ethicality: A Focus On Online Settings Ethics, Corporate Social Responsibility and Sustainability in Marketing
2019, s. 19-43, https://link.springer.com/book/10.10072F978-981-13-7924-6
SAHİN KAZAZOGLU GOZDE NUR,ÖZÇELİK AYŞE BENGİ,BURNAZ HURİYE ŞEBNEM
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A Qualitative Research On Perceived Authenticity of Corporate Social Responsibility
Journal of Management, Marketing and Logistics, Vol. 6, No. 4, Aralık 2019, s. 225-238, ISSN: 2148-6670
SAHİN KAZAZOGLU GOZDE NUR,BURNAZ HURİYE ŞEBNEM
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Customer Experience Quality Dimensions in Health Care: Perspectives of Industry Experts
Journal of Management, Marketing and Logistics, Vol. 6, No. 2, Nisan 2019, s. 62-72, ISSN: 2148-6670
ÖZÇELİK AYŞE BENGİ,BURNAZ HURİYE ŞEBNEM
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Marketing Practices and Performance of the Turkish Clothing Industry Firms Exporting to the European Union Advances in International Marketing
2000, s. 163-190, Ablex Publishing Corp., JAI Press
SEZGİN SELİME DEMET,URAY NİMET,BURNAZ HURİYE ŞEBNEM
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The Impact of Framing on Donation Behavior: A Research Agenda
Journal of Management, Marketing and Logistics, Vol. 7, No. 2, 2020, s. 91-101, ISSN: 2148-6670
DEMİREL SİBEL,BURNAZ HURİYE ŞEBNEM,KARAOSMANOĞLU ELİF
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Information Content in TV Advertising A Comparative Analysis of German and Turkish TV Commercials
The 10th Biennial World Marketing Congress, Cardiff/İNGİLTERE, 27 Haziran 2001
URAY NİMET,BURNAZ HURİYE ŞEBNEM
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